Valeo Foods Group acquires European snack maker

Valeo Foods Group, the fast-growing manufacturer that owns brands such as Rowse Honey, Kettle Crisps, and Barratt, has acquired I.D.C. Holding, an independent producer of wafers, biscuits, confectionery and chocolate in Central and Eastern Europe.

Valeo noted that the company was a “natural fit” with its sweet snacking platform and would form the cornerstone for its operations in the Eastern European market. I.D.C. produces some of the most recognisable sweet snack brands across Slovakia, Czech, Poland and Hungary, including Horalky, Mila and Lina. In 2023, the business generated sales of almost €200m.

Valeo noted that the acquisition would deliver synergies across the value chain and leverage its international sales platform. “These efforts will substantially enhance the business’s global performance, representing a pivotal step in Valeo Foods’ ambition to become a truly international enterprise,” it said.

Financial terms of the deal have not been disclosed. Subject to regulatory approvals, it is expected to be completed later this year.

Ronald Kers, CEO of Valeo Foods Group, said: “This is a transformative acquisition for Valeo Foods Group. The inclusion of I.D.C. Holding within Valeo Foods Group will enhance our industry position, drive further growth in our portfolio and international footprint and allow us to meet growing consumer demand in this segment.

“We are delighted that the team at I.D.C. Holding share our confidence and ambition to be the major sweet treats player in Europe.”

Pavol Jakubec, Owner of I.D.C. Holding, added: “After 32 years of developing I.D.C. Holding from a local, traditional confectionary business into a major regional player in the category, operating from best-in-class manufacturing facilities, it is the right time for a new chapter in the development of this company.

“I am very excited to transition the business to Valeo Foods Group, who have a great track record of acquiring and successfully growing businesses in this space and are the best partner to work with our employees and business partners to support I.D.C. Holding in further growth and expansion.”