Skip to content
Search
AI Powered
Latest Stories

Vape flavours Brits want to try  

Vape flavours Brits want to try  
Photo: iStock
Getty Images/iStockphoto

Despite the festive season being a few months away, Christmas Tree ranks as the flavour Brits most want to try, a new survey has found.

This somewhat unusual choice boasted 12.05 per cent of the votes, according to the study by vape store ICE Headshop, making it the most wanted flavour amongst respondents.


The classic lunchtime snack, Salt and Vinegar Crisps, came second in the survey of 2,000 UK adults, with 11.75 per cent preferring it.

In joint third place as the vape flavours the Brits are eager to be introduced, ranks Burger and Fresh Cut Grass, with a total of 10 per cent of people voting for them.

Future Favourite Flavours V1

Whilst burgers are one of the most popular foods worldwide, freshly cut grass releases a chemical called green leaf volatiles that has an odour associated with chopping fruit and vegetables.

Another fast-food classic claimed fourth place, with Pepperoni Pizza gaining 8.90 per cent of the votes. Rolling in fifth place is British delicacy, Mushy Peas, with 4.45 per cent of survey participants voting for this as a flavour they would like to taste.

The Vape Flavours Brits Most Want to Try:

RankFlavour%
1Christmas Tree12.05
2Salt and vinegar crisps11.75
3Burger10.00
3Fresh cut grass10.00
4Pepperoni Pizza8.90
5Mushy peas4.45
6Mashed Potato4.05
7Dog treats3.95
8Jellied Eels3.95
9Tea tree3.55
10Leather3.15

“Whilst the nation’s favourite vape flavours are perhaps not so surprising, it’s really interesting to learn about the more niche choices Brits would most like to see created,” Dan Currey, director of ICE Headshop, commented.

“There are some weird and wonderful flavours that already exist out there, but the results that came out in our study were definitely on the more unusual side! Christmas tree aside, which we’re definitely intrigued to try for ourselves, it’s clear to see that the nation are big fans of food-related vaping liquids!”

Most popular Vapes

Although UK vapers are willing to try out more unique flavours, it is apparent that Brits like to play it safe when it comes to their everyday vape preference, sticking with fruity flavours as the ultimate favourite.

The UK’s Favourite Vape Flavours:

RankFlavour%
1Strawberry13.10
2Watermelon10.95
3Berry10.70
4Peppermint9.60
5Menthol9.35
6Tobacco8.00
7Cherry5.25
8Pink Lemonade4.20
9Fruit salad4.05
10Vanilla3.10

More for you

Unlock incremental functional water sales with Rubicon Spring Vits

Unlock incremental functional water sales with Rubicon Spring Vits

From 11 March, Rubicon Spring sparkling flavoured water is set to disrupt the functional water category with its brand-new Rubicon Spring Vits still range.

Available in plain and £1.29 PMP options, Rubicon Spring Vits is launching in three flavours: Black Cherry Pomegranate, Mango Passion and Strawberry Watermelon. Packed with essential vitamins to support energy and immunity and made with spring water, fruit juice and natural flavours, each format is just 15 calories and fully HFSS compliant.

Keep ReadingShow less
STG UK launches Signature Action Mix cigarillos

STG UK launches Signature Action Mix cigarillos

Scandinavian Tobacco Group UK has announced the launch of Signature Action Mix cigarillos, which are available to retailers now.

Signature Action Mix cigarillos contain two capsules combining the flavours of Berry and Mint in ten-packs with an RRP of just £5.85 which is lower than competitor brands, but still with an attractive margin for retailers. The new Action Mix cigarillos will be a key focus for STG UK’s growing sales force, who will be targeting over 10,000 convenience stores in the coming months to talk to them about the launch, as well as offering them branded merchandise. There will also be promotions in the wholesale channel of both Action and Action Mix, as well as a significant trade comms campaign to support the launch, too.

Keep ReadingShow less
Two new flavours for STG UK's XQS nic pouch portfolio

Two new flavours for STG UK's XQS nic pouch portfolio

STG UK announced today the launch of two new flavours to join their XQS nicotine pouch brand portfolio. Black Cherry and Citrus Cooling are the new arrivals, both of which are available to retailers now.

Black Cherry is a real standout flavour, offering "the rich, deep taste of dark cherries, which is unique, memorable and not commonly found in other nicotine pouches". Citrus Cooling on the other hand, offers a citrus flavour with a cooling effect, "perfectly blending tart citrus with minty freshness to create a well-balanced and energizing experience". Both new flavours contain 8mg of nicotine per pouch and have an RRP of just £5.50, in keeping with the rest of the XQS portfolio.

Keep ReadingShow less
Goodfella’s  logo

Goodfella’s becomes official sponsor of the Irish Women’s Rugby Team

Leading frozen pizza brand Goodfella’s has announced its new partnership with the Irish Rugby Football Union as an Official Sponsor of the Irish Women’s Rugby Team.

This alliance marks Goodfella’s first major sporting partnership, and comes at an exciting time for Irish Rugby as they celebrate the 150th anniversary and gear up for a high profile tournament agenda in 2025.

Keep ReadingShow less
Retailers and shoppers can both win big with return of Cadbury promo

Retailers and shoppers can both win big with return of Cadbury promo

Mondelēz International is bringing back its hugely successful Big Win-Win campaign in 2025, exclusively offering both Independent retail and Symbol stores AND their shoppers the chance to win cash prizes* together.

Lasting longer than ever before, the Cadbury Big Win-Win on-and off-pack promotion will run from the beginning of January to early July, inviting consumers to nominate their local shop to give them a chance to win a generous cash prize to match their own – tapping into Cadbury’s own spirit of generosity.

Keep ReadingShow less