Global vaping solution provider Quaq has on Friday unveiled its latest atomising technologies — Quaq MESH, Quaq CELL and Quaq CAPSULE, a trio that is at the core of leading global vaping brands including Lost Mary and Elfbar.
This solution is slated to enhance adult users’ vaping experience worldwide amid a broader ambition of elevating proprietary R&D capabilities to a new level and rolling out this trio of technologies to more brands in the industry.
From its inception in 2022, Quaq has been placing the best possible vaping experience at the centre of everything, to guarantee users in need enjoy longer-lasting sessions, a smoother mouthfeel, and more consistent and authentic flavours, from the first to the very last puff. This iteration accentuates its mission more, in resonance with the fact that Quaq-powered products have been shipped to over 90 global markets and are widely recognised by over 30 million users worldwide.
Quaq MESH coil, with its Bionic Honeycomb Structure, helps deliver an intense burst of flavours and vapour almost instantly at 0.1 seconds, as well as flavour consistency and ultra-fine vapour particles.
Quaq CELL is the industry's first integrated power unit. By joining battery and printed circuit board assembly, its power output is lifted to ensure a consistent delivery. Quaq CAPSULE delivers freshness in an instant with a vastly improved anti-leakage performance.
“In 2023, we are tripling the presence of Quaq technologies from end-to-end to deliver an unparalleled vaping experience. This achievement is greatly attributed to our fast-increasing investments in R&D and an expanding R&D team with over 120 colleagues of different backgrounds,” said Sam Fu, technology lead of Quaq.
“From day one, we have set clear the mission that Quaq stands for. We now call it a ‘triathlon’, because each of the three pillars is very strong. This breakthrough is the latest of our efforts to bring about what is our constant pursuit of empowering products as a true leader in the global vaping industry.”
Shaped in a Bionic Honeycomb Structure, Quaq MESH coil brings a more vigorous burst of flavours for users in the activation process within 0.1 second.
By controlling the temperature variables within the optimal range of 220 - 270 degrees Celsius, MESH optimises flavour reproduction through atomisation. With nanoscale etching applied on MESH’s surface, this technique allows for heat to be more evenly distributed, resulting in a reduction of carbon residuals by 30 per cent and enhanced taste consistency of at least 97 per cent. This performance is sustained from the first to the very last puff.
These optimisations help to create ultra-fine vapour particles of 0.76 micron metres, which have never been seen previously. Unlike regular cotton coils with particles of 2 micron meters, MESH creates a more robust and denser vapour as high as 10 milligrams every 2 seconds.
Quaq CELL is the industry's first atomising power integration, which combines a battery and printed circuit board assembly (PCBA) in one modular design. By reducing wire loss, CELL increases power output, boosts vapour volume by 20 per cent and enhances flavour consistency, whilst the innovative battery and PCBA integration helps to improve thermal stability, hence more stable flavour release.
This modular design of CELL also facilitates fully automated and standardised manufacturing, thereby improving product quality and reliability. It also creates a blueprint for the dismantling and recycling of components for vaping products in the future.
Quaq’s pursuit of the best possible experience is not limited to disposable vapes. This new vape cartridge solution CAPSULE features instant coil saturation. When thrusting the bottom into the cartridge, the atomisation coil is fully saturated by e-liquid instantly. This extreme readiness brings the best possible vaping experience to adult users.
With patented structural and material innovations, CAPSULE addresses the pain points of thin vapour and inconsistent flavour in ceramic coils, whilst reducing the waiting time for flavour release in previous e-liquid coil separation structures.
Underpinned by the new patented material, which can absorb e-liquid much more efficiently, and a tailored air tunnel structure, CAPSULE prevents e-liquid leakage threefold.
Moreover, the CAPSULE solution incorporates a MESH coil, which is highly porous, resulting in a better flow of e-liquid in the whole coil. This results in the release of a denser, finer vapour than found in ceramic coils and maximises mouthfeel smoothness.
Since the first generation of Quaq MESH atomisation coil, Quaq has been sporting product updates for Elfbar and Lost Mary.
Looking forward, Quaq is bringing more scalable vaping technologies, better air tunnel designs and more front techniques to more new products in worldwide collaborations with prestigious academies, research institutes, and leading vaping brands in a bid to offer the best possible vaping experience to more adult users worldwide.
Mars Chocolate, Drinks and Treats (MCD&T) has given its Galaxy Milk Drink range a packaging makeover to bring the products in-line with the look and feel of Galaxy confectionery.
The Galaxy Milk Drinks bottles will also switch from a traditional sports cap to a flat cap from April, following consumer feedback which revealed that more than seven out of ten (73 per cent) of people who have drunk chocolate milk expressed a preference to drink it from a flat cap bottle.
Galaxy confectionery sales and household penetration continue to grow, with the brand reporting a year on year increase in sales of 7.2 per cent.
"Several factors have guided our decision to refresh the on-shelf presence of Galaxy Milk Drink,” said Kerry Cavanaugh, general manager at MCD&T.
"We are confident that Galaxy’s enduring brand appeal, combined with the introduction of the popular flat cap bottle, will attract even more consumers to purchase the milk drink."
Following the hot launch of Doritos Dinamita last month, PepsiCo is giving retailers even more reasons to stock the product with a chance to win a series of cash prizes and merchandise. Partnering with cash rewards app *shopt, PepsiCo is giving 30 stores the chance to win by asking them to simply share an image of their Doritos Dinamita stock and in-store displays. Available exclusively in the convenience channel, the rolled tortilla snack has hit UK shelves designed to appeal to Gen-Z and spice lovers seeking the ultimate spicy flavour experience.
The competition will run now until 16March, and retailers will simply need to sign up to *shopt and send a snap of Doritos Dinamita stocked in their store for the chance to be entered into the draw to win a share of the £3,000 prize fund. Two stores will win £500 each, a further four will enjoy £250 each, and 10 runners up will receive £100 via their *shopt account. There is also an exclusive Dinamita merchandise hamper up for grabs for 14 stores, including t-shirts bottles, mugs, pens, till mats and notebooks, for shopper giveaways.
“We’re delighted to see how the launch of Doritos Dinamita has set the channel alight so far,” said Ed Merrett, wholesale controller at PepsiCo. “As a convenience exclusive, it’s vital that we hit the ground running in driving maximum awareness among retailers and visibility in stores to engage shoppers too. We’ve been blown away by customer response so far and by offering even further incentive to back our hottest NPD this year, we’re ensuring Doritos Dinamita is unmissable. Our ongoing partnership with *shopt is the perfect way to offer retailers cash rewards to support them in making store improvements, supporting local initiatives or in turn, rewarding their own teams.”
Following a series of fiery launches from PepsiCo over the last year, Doritos Dinamita joins the existing Extra Flamin’ Hot portfolio, which includes Walkers MAX, Doritos, Wotsits Crunchy and Limited-Edition Walkers. Rolling out solely in a 65g price-marked pack (PMP), the product allows retailers to continue to boost their savoury snacking sales by offering exciting new product developments in a popular format that offers shoppers value.
Case sizes:
20 x 65g £1.25 RRP PMP
Short terms:
Open to GB 18+ *shopt account holders only. Competition opens [00:01] (UK time) on 01/03/2025 and closes at [23:59] (UK time) on 16/03/2025. To qualify, entrants must successfully redeem the offer entitled “Xtra Flamin’ Hot Giveaway” by showing they are stocking Doritos Dinamita 65G by taking a photograph of the product on a shelf or fixture in their store. Please note entrants need to make their claim before the closing date. Winners will be notified within 30 days of the prize draw closing. Max 1 entry per store. Full T&Cs: herePromoter: CPM United Kingdom Limited, a company incorporated and registered in England and Wales with registered company number 01757157 and registered office address at 85 Strand, 5th Floor, London, England, WC2R 0DW.
The popular range of UK's leading nutritionally enriched milk drink brand Nurishment will now be available in price-marked-packs (PMP) formats in the convenience channel.
Nurishment is a reliable source of protein and calcium, and is ideal for people who lead busy, active lifestyles and who are looking for a pick-me-up on-the-go.
Its four original flavours- vanilla, banana, strawberry and chocolate- will now be available at a low PMP of £1.39 at convenience stores across the country.
Dorota Dziedzic, Brand Manager at Grace Foods UK, said, "Nurishment milk drinks are a great source of protein and calcium and contain 13 vitamins and minerals.
"It is the perfect rejuvenation drink when you are feeling a bit low on energy, and we wanted to add even more value to Nurishment by introducing a PMP for March of £1.39 for our four original flavours.
"Our convenience store partners tell us how popular Nurishment is, so we wanted to give their customers a little spring in their step with this PMP boost for March."
Nurishment is a milk-based drink enriched with vitamins and minerals, Nurishment can be used to kick start the day, as a "top-up" for busy people who have missed a meal, or for those who just need a tasty, nutritional boost.
Each drink is rich in minerals including calcium and nine vitamins including vitamin C, Niacin, vitamin a palmitate, copper gluconate, manganese sulphate, vitamin D3, thiamin, vitamin B6, riboflavin, folic acid, potassium iodide and vitamin B12.
Each drink also has at least 17 grams of protein.
Established in the UK 42 years ago, Nurishment Original stands out on the shelf as it is in an iconic can. It is also available in a convenient 330ml resealable bottle.
Dairy alternatives brand Plenish is expanding its range with the launch of Plenish Enriched Oat M*lk – a fortified oat drink that delivers essential vitamins and minerals without compromising on ingredient transparency.
Available to independents from the end of this month (RRP £2.25), Plenish Enriched Oat M*lk is the UK’s only clean-label fortified dairy alternative with added calcium, vitamin D, B12, riboflavin, and iodine. It provides 30 per cent of daily calcium needs per 100ml – double that of other fortified plant-based drinks in the UK – while remaining free from oils and additives.
The launch responds to the growing demand for fortified nutrition in the dairy alternatives category (currently valued at £364 million), and highlights the role of added micronutrients in creating a nutritionally balanced plant-based alternative.
Each 250ml serving of Plenish Enriched Oat M*lk provides over 35 per cent of daily vitamin D needs – a key nutrient, when one in six UK adults fall below government recommendations. Vitamin D also enhances calcium absorption, supporting bone health and immunity.Plenish Enriched uses a base of just three ingredients (oats, water and salt) and is fortified with not only calcium, vitamins D, Riboflavin, and B12 and iodine, but also offers a source of fibre with no added sugar.
The launch of the new product is part of Plenish’s upgraded M*lks offering, which also includes the reformulation of the brand’s original Oat M*lk now with a new, creamy recipe.
“At Plenish, we’re committed to providing retailers with the plant-based options that today’s consumers demand, while also remaining dedicated to being transparent with our ingredients,” said Russell Goldman, Managing Director, Breakthrough Brands, at Carlsberg Britvic.
“Our reformulated Organic Oat M*lk continues to feature just three simple, natural ingredients, but now with a creamier texture, while Plenish Enriched caters to the growing demand for fortified nutrition, with ingredients chosen for their genuine benefits to consumers’ health.
“As consumers increasingly seek transparency and nutritious, minimally processed foods, we’re proud to help retailers meet these needs. By prioritising taste, quality, and nutritional value, we’re confident that Plenish will continue driving growth in the plant-based drinks category.”
Leading muesli brand Alpen has unveiled its brand new major consumer campaign with the launch of media creative, “Alpen, it’s The Grown Up Thing To Do”.
The campaign follows Alpen’s recent investment in both packaging and product – after launching new premium and modern brand identity in January 2025, coupled with a new recipe with 30 per cent more fruit – which is the number one driver of liking for Muesli lovers.
The £2m value investment across TV, VOD and Social Media is expected to engage shoppers further, delivering news of Alpen’s significant refresh to screens nationwide.
The campaign comes hot off the success of parent-brand Weetabix’s renewed category investments, which saw consistent growth for its core line of cereals, with Alpen committed to revitalising the muesli category with the same level of drive this year.
The campaign introduces Alpen’s new cereal mascot, Ralph, who, like Alpen’s core audience, recognises the importance of starting his day with a balanced and wholesome, yet delicious breakfast, as he’s matured. The creative combines feelings of nostalgia and warmth through a humorous lens. It concludes that choosing Muesli is the ‘grown up thing to do’, with Alpen offering a start to the day that balances health and taste, without compromise.
Developed in partnership with creative agency, Mother, the campaign will include both 30s and 10s ad spots across primetime television and major social networks, including: ITV’s new historical drama Ruth Ellis Story, as well as prime time favourites Gogglebox, 24 hours in A&E and MAFS Australia, with an expected reach of up to 20 million consumers nationally.
“We’re incredibly excited to be back on air, as the number one brand in the category, this is exactly where we need to be. We knew that our creative had to cut through to resonate with our target audience and we believe we’ve achieved that with Ralph,” Louise Vickers, head of brand at Alpen, said.
“There is such a significant opportunity in the Muesli category for growth and, as the biggest Muesli brand we are committed to turning the segment around. This investment is a major step forward for us in reconnecting with Cereal lovers across the nation who are looking for a breakfast that is nutritious but still delicious.
“Armed with new branding, new packaging and our most delicious recipe yet, we want to show shoppers that choosing a healthier, more complete breakfast option is far from boring!”
High in fibre, made with 100% natural ingredients, HFSS compliant and made with a delicious blend of wholegrains, Alpen is backed by a revitalised message of being a tasty, but healthy choice for breakfast. Brimful of toasted wheat flakes, creamy rolled oats, crunchy nuts and juicy raisins, the relaunch looks to bring muesli back to its peak in cereal aisles at a key time of year for healthier eating.