Vaporesso, a leading brand in the vaping industry, has officially launched its new initiative, the 2023 Vaporesso Care Eco Go Green - Global Carbon Neutral Program.
Launched on 10 December, the project is slated to continue until July 2024,
Billed as the first carbon-neutral green practice in the vaping industry, it aims to demonstrate Vaporesso's innovative efforts towards sustainable development in the age of carbon neutrality and underscore its pivotal role in the industry as a trailblazer for sustainable practices.
Vaporesso has been consistently pushing the boundaries of innovation, leveraging its robust technological capabilities. Working alongside industry experts and researchers, the brand has assessed the potential of various innovative, low-carbon and environmentally-friendly materials and has successfully developed four groundbreaking concept Eco Nano products.
These products take a step further based on Vaporesso's Eco Nano that can be refilled and recharged, which lowers users' cost and minimises the environmental impact. Moreover, they use more eco-friendly materials for production, further reducing carbon emissions, making these products genuine trailblazers and pioneers of sustainable practices in the industry.
Among these four conceptual innovative products, OceanGLINT Eco Nano is the first ocean-friendly product in the vaping industry. It uses PCR (Post-Consumer Recycled) material, a leading low-carbon option derived from recyclable marine plastic waste, and can protect the marine environment and reduce carbon emissions by over 40 per cent.
Three other concept products use innovative materials for the first time, including biodegradable PLA (Polylactic Acid) materials, PBAT (Polybutylene adipate terephthalate) sugarcane fiber composite, inorganic substances and thermoplastic resins, setting a new industry standard by reducing carbon emissions and contributing to the Earth's sustainable development.
Through this Program, Vaporesso strives to achieve a balance between industry growth and environmental sustainability. By encouraging its users, clients, and stores to participate in carbon-neutral, eco-friendly practices, Vaporesso is set to promote green and low-carbon development as a leading brand in the vaping industry.
Vaporesso has set up an engaging online platform where conceptual innovative products are showcased, and users can learn about and contribute to low-carbon environmental protection through interactive quizzes. By providing users with insights into environmental protection, Vaporesso aims to increase users' environmental awareness through this interactive experience.
From December 10-31, each day, users who correctly answer three questions related to low-carbon environmental protection will be contributing to Vaporesso's tree-planting initiatives. Participants also stand a chance to win a variety of exciting prizes, such as a DJI AVATA, GoPro, and eco-friendly sets.
Partnering with ONETREEPLANTED and China Green Foundation, from December 10-25, Vaporesso invites more than 140 of its key clients to become its Global Green Partners. By linking clients and users, Vaporesso will plant 6,000 more trees in the coming months to reduce carbon dioxide emissions while contributing 66 tons of carbon to the Earth's carbon sink annually. With Vaporesso as a leading force, they are working closely to build a low-carbon and environmentally friendly ecosystem for the vaping industry.
Vaporesso has also garnered positive responses from over 500 stores globally, aiming to create a mutually beneficial industrial ecosystem. This initiative leads consumers towards adopting a green and healthy lifestyle. Additionally, they are preparing incentive prizes for participants, fostering a positive interaction among stores, consumers, and the brand itself.
US snack brand Cheetos is gearing up for a major relaunch in the UK this year. With plans to scale the brand to new heights, Cheetos will capture the attention of Gen Z shoppers and please existing lovers of the brand. The relaunch will kick off with the introduction of a brand-new flavour, Fiery Jalapeño and Cheese, which will be available from March 17 in a 105g sharing bag (£2 RRP), and two price marked packs (PMPs) – 70g (£1.49 RRP) and 27g (49p RRP). Cheetos will also be updating its packaging across its existing Twisted Sweet & Spicy range, which is growing +31.1 per cent, bringing a bold, eye-catching design that resonates with Gen Z and emphasises its American heritage.
Cheetos is worth $2.9 billion in the US and holds the title of the number one Puffed Snack and number-two Gen Z Snack brand. At a time where Gen Z over-index with loving spice, it is looking to expand its UK fanbase by leveraging its bold American heritage and innovative flavours. The growing popularity of the brand will not only attract new shoppers but also reignite excitement among those familiar with Cheetos from the US, helping to drive footfall and increase basket spend as consumers seek out the iconic US brand in store.
Cheetos will also be optimising its existing Twisted Sweet & Spicy PMP range by upweighting its packs from 65g to 85g – a 30 per cent increase. The move comes as younger shoppers are becoming more conscious about getting the best value for their money, with 74 per cent of Gen Z comparing products to find the best deal.
“Cheetos is an iconic brand in the US, and we see a huge opportunity to bring the same level of energy, innovation, and cultural relevance to the UK market,” said Phoebe Chapman, Senior Brand Manager at Cheetos. “This re-launch marks the start of a new and exciting journey for Cheetos in the UK.
“We’re confident it will be a hit with shoppers and the available formats will play a strong role across all channels. Retailers who stock Cheetos can expect a high-energy, trend-driven brand that resonates with the Gen Z audience. This is about more than just snacking occasions; it's about making Cheetos an integral part of daily life and connecting with the next wave of snackers who want to connect with brand culture.”
The relaunch will be amplified with a significant media spend in 2025, spanning in-store shopper support, as well as a new campaign which will include content on TikTok, which will see the brand partner with Gen Z influencers to drive awareness and excitement of Cheetos. The media burst will be live from late April, with additional support appearing later in the year.
Cheetos Fiery Jalapeño and Cheese flavours will be available across grocery, convenience and wholesale in multiple pack formats from 17 March. From April, the new Sweet & Spicy packs will also be available across grocery, convenience and wholesale in a 120g sharing bag at £2 RRP (£1.50 RRP when on promotion), an 85g price- marked-pack at £1.49 RRP and a 30g price-marked-pack bag priced at 49p RRP.
Cheetos Sweet & Spicy 85g [£1.49] RRP is 30 per cent bigger compared to the 65g £1.25 RRP price-marked pack which was in market up to May 2025
KP Snacks today announces that Butterkist, the UK’s number one popcorn brand, has launched an exciting series of new video-on-demand tie-ups to drive the brand’s association with movies and encourage consumers to grab their favourite bag of Butterkist.
In a new £1M media investment running until 19 July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of fun and playful adverts. Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign creative includes a series of 20 and 10 -second indents to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist popcorn.
The campaign will also run across social media and capitalises on the increasing popularity of Big Night In occasions, with Butterkist representing the perfect snack to make every movie feel like a fun, shared experience.
“We are delighted to announce that Butterkist is featuring prominently across ITVX, Sky Cinema, and Disney+ through a series of engaging, movie-inspired adverts," said Rachael Rayner, Brand Manager, KP Snacks. "We know that Butterkist is the nation’s favourite popcorn brand, and we are keen to reinforce the brand's position as the must-have snack for movie nights in with family and friends. With the brand continuing to grow and prove its popularity, this investment will further drive brand awareness and consumer engagement.”
Toffifee is on a mission to bring families together with its latest on-pack promotion. Starting from 1 May to 30 June, Toffifee is giving shoppers a thousand chances every week to download the latest films with a £5.50 voucher on Rakuten – creating the ultimate movie night.
With at-home socialising still an important part of family life, watching movies at home has become the UK’s #1 popular social activity, enjoyed regularly by a massive 87 per cent of people. This promotion supercharges confectionery purchases, adding extra value while driving in-store excitement by tapping into these unmissable moments.
Toffifee is supporting retailers in growing sales of boxed chocolate, which are the perfect accompaniment to a movie night at home. Toffifee’s brand momentum is stronger than ever, now valued at £14.5 million, up +7.5 per cent from last year, with volume growth of +4.3 per cent – outpacing the category. With 83 per cent of Big Night In purchases pre-planned, retailers can maximise sales by stocking up ahead of peak weekend demand.
“Toffifee and movies go hand in hand, as both have the power to bring families together for special shared moments together, with 64 per cent of consumers snacking to connect with others,” said Rebecca Robert, Marketing Director at Storck. “We’re excited to partner with Rakuten to make at-home movie nights even more special with the delicious taste of Toffifee.
“We know shoppers are being more cautious with their spending, but value-added initiatives like these, that extend beyond price promotions, are key to driving shopper interest. We’re confident that this, paired with POS that we are providing to drive awareness of the campaign, will help encourage more footfall to the confectionery aisle and help retailers drive more sales.”
The on-pack promotion, launching on 1 May, will be available across grocery, impulse and wholesale channels. To enter, shoppers simply need to purchase a 125g promotional pack of Toffifee and scan the QR code, and enter the unique code found inside. Winners will be chosen through weekly prize draws, giving them the chance to plan the ultimate movie night with Toffifee. For full T&Cs, please visit: www.toffifeeprizes.com
PWR-BRU, from IRN-BRU, the No. 1 Scottish grocery brand, is introducing its first new flavour innovation since launching in 2023. Dynamo Fruit Punch will be hitting shelves from April 2025 in a 500ml big can format.
“PWR-BRU has been packing a powerful flavour punch in the fast growing Scottish energy market since launch," said Kenny Nicholson, Head of IRN-BRU Brand. "The range, with its distinctive can design and real IRN-BRU essence, provides something unique and individual. This latest flavour innovation is arriving with retailers just in time to maximise profit opportunities in the summer sales peak.”
Scotland’s energy drinks market is the nation’s fastest growing category, adding the most value for retailers and selling an additional five million units per month during summer. Flavours are still driving these sales, as data shows flavoured SKUs are 60 per cent incremental to the market.
“We have been driving trial and frequency, achieving 35 per cent increase in penetration last year, thanks to our unbeatable flavours and unmistakable branding.
“Just two years after launch, PWR-BRU already has the third highest repeat purchase in stimulant energy, and we’re attracting three times the amount of ‘young shoppers’ vs. the rest of the category,” added Kenny.
Dynamo Fruit Punch performed incredibly well in consumer research with 93 per cent saying they would buy it and 81 per cent of shoppers who loved the taste. A full range of impactful and eye-catching PoS will be available for retailers to drive sales around launch and throughout summer.
Carlsberg Britvic has announced that 1664 Bière 0.0%, expertly brewed to contain no alcohol, will launch in the Off Trade this April, following a successful launch in the On Trade at the beginning of 2025.
Delivering the rich and balanced taste that 1664 is known for, the new product ensures that the 1664 range can be enjoyed on every occasion. 1664 Bière 0.0% will be available in 6x330ml sleek cans.
Joining Carlsberg Britvic’s roster of Low & No alcohol beers, ranging from Carlsberg 0.0 to Erdinger Alkoholfrei, 1664 Bière 0.0% draught has gained positive traction in the On Trade, with nearly 500 outlets already pouring. This will be further supported with a standalone branded fount launching in April for the On Trade channel across both 1664 Bière and 1664 Bière 0.0%.
1664 Bière 0.0% has performed strongly in consumer research ahead of the beer’s launch. Amongst consumers, 1664 Bière 0.0% was particularly recognised for its excellent taste, with consumer testing showing the brand’s favourability for taste was on par with the UK’s market leading alcohol-free beer*.
Carlsberg Britvic will support 1664 Bière 0.0% with a multimillion-pound marketing campaign launching from April across TV, Out of Home, social & digital display. The campaign will lead into the busy summer period when shoppers are hoping to enjoy the sun and a refreshing beer with family and friends, whether out at a picnic or at home with a barbeque.
The Low & No alcohol category has continued to attract new drinkers, with figures showing that 42.8 per cent of drinkers (21.2m) have said they are moderating their alcohol consumption in the past 12 months, an increase of 2.2m drinkers compared to 2016. The alcohol-free category is also the fastest growing (CAGR 14.6 per cent) with an over index with Gen Z and millennials.
“1664 has gone from strength to strength since we relaunched the brand last year. As the alcohol-free beer category continues to grow, we are thrilled to continue driving the 1664 brand to new heights with the launch of 1664 Bière 0.0% in the UK," said Dharmesh Rana, Director of Marketing for Premium Brands at Carlsberg Britvic.
“As consumers look to moderate their drinking across different occasions, whether that’s out with friends or at home with family, it’s essential that brands provide great-tasting options that don’t compromise on flavour or sophistication. 1664 Bière 0.0% is a perfectly balanced, flavourful and eminently sippable beer and we’re confident that this brand can go head-to-head with the market leader.”