Skip to content
Search
AI Powered
Latest Stories

Vibrant Foods acquires Cofresh Snack Foods in ethnic foods consolidation

Vibrant Foods, an ethnic foods platform launched by Exponent Private Equity in June, today announced the acquisition of Cofresh Snack Foods for an undisclosed sum.

The deal is set to bolster Vibrant Foods’ position as one of the leading producers and distributors of South Asian ethnic foods in the UK and across continental Europe.


Cofresh joins TRS Foods and East End Foods under the Vibrant Foods platform, both of which were acquired by Exponent Private Equity in November 2019.

The Patel family, Cofresh owners, will keep a minority stake in Vibrant Foods post the acquisition.

“Becoming part of Vibrant Foods is opening up an exciting new chapter in our history,” commented Priyesh Patel, managing director of Cofresh Snack Foods.

“Being part of a dynamic food group will allow us to accelerate our growth trajectory, maintaining and building our market-leading product offering, and helping us penetrate new markets and distribution channels.”

Founded in 1974, Cofresh is the leading Indian snack brand in the UK. It has forayed into healthy snacking sector launching Eat Real brand in 2014.

As of 2019, the company’s retail sales stood at around £75 million.

“We are very pleased to welcome Cofresh Snack Foods to Vibrant Foods,” said Rohit Samani, chairman of Vibrant Foods.

“Its broad range of authentic and high-quality snacks complements our existing product offering of South Asian staples, and further cements our position as one of the leading South Asian foods producer in Europe.

“The Eat Real brand provides us with a bridgehead into a customer base of health-conscious mainstream consumers, for whom our broad range of pulses is an ideal source of plant-based protein.”

TRS and East End Foods, which were owned by the Suterwalla and Wouhra families respectively, produce and sell a range of pulses, spices, flours and Indian food ingredients and snacks. Both families have re-invested in Vibrant Foods as shareholders.

London-based Exponent’s investment portfolio includes food and beverage firms like Quorn Foods, Loch Lomond and Meadow Foods.

More for you

Raj Patel

Raj Patel

National Lottery retailers help raise landmark £50bn for good causes

Today, on The National Lottery’s 30th birthday, operator Allwyn is announcing that, through selling tickets, National Lottery retailers have helped players raise a landmark £50 billion for Good Causes since 1994 – funding an incredible 700,000 individual projects across the UK.

Allwyn is also announcing that National Lottery retailers have now earned over £8 billion in sales commission since the first draw on Saturday 19 November 1994.

Keep ReadingShow less
Bacardi Cocktail

Brits ditch tea for G&T

Nearly half of Brits (44%) say they would prefer a G&T to a cup of tea when getting together with friends, according to a new survey by spirits major Bacardi Limited.

The UK consumer survey was conducted as part of the sixth annual Bacardi Cocktail Trends Report which anticipates the key trends redefining global cocktail culture and the spirits business in 2025.

Keep ReadingShow less
Tractors take to the streets of Westminster as demonstrators attend a farmers rally on November 19, 2024 in London, England. Thousands of farmers descended on central London to protest against changes to inheritance tax announced in the budget last month. The farmers argue that the changes will destroy family farms and that the nation's food security is at risk, while the government says that the change will likely affect only around 500 larger estate farms. (Photo by Carl Court/Getty Images)

Tractors descend on Westminster as farmers protest begins

Thousands of British farmers today (19) are set to march to Parliament Square to protest against the end of an inheritance tax exemption that has helped family farms pass down the generations, saying the move will threaten food production.

First unveiled in chancellor Rachel Reeves’s Budget, the plans to impose inheritance tax on farms worth more than £1m have sparked fury among rural communities, who have contested the government’s assertion that small family farms will not be impacted by the changes.

Keep ReadingShow less
Bestway launches Christmas 'Profit Express' campaign

Bestway launches Christmas 'Profit Express' campaign

Retailers are invited to board Bestway’s Profit Express’ train as Bestway Wholesale launches its major Christmas campaign to its B2B customers across its nationwide depots, allowing retailers to access to its leading festive deals to drive shopper footfall against the backdrop of the theatre. The campaign will be live until Thursday 2 January 2025 giving customers the elevated, engaging and high impact theatre they have become famous for over the last three years.

In collaboration with key suppliers, the ‘Profit Express’ festive campaign delivers all the magic of theatre and festive fun, ensuring exceptional visibility and engagement for its expected 80,000 retailers shopping the Christmas campaign.

Keep ReadingShow less
imperial brands

Pricing and Next Generation Products surge boost Imperial Brands revenue and profits

Imperial Brands has reported a robust performance for the fiscal year ending September 30, 2024, helped by strong cigarette prices and rise in its Next Generation Products (NGP) segment.

The group, whose brands include Golden Virginia tobacco, Rizla rolling papers, Winston cigarettes and the vaping brand blu, delivered a 4.6 per cent increase in tobacco and NGP net revenue on a constant currency basis. This was driven by strong pricing in the tobacco segment, which offset a 4 per cent decline in volume, and a remarkable 26.4 per cent rise in NGP revenue.

Keep ReadingShow less