Soft drinks brand Vimto has announced its biggest marketing campaign to date, ‘Find Your Different’.
Launching on 2 May, the £5 million campaign will be rolled out across various platforms including TV, video-on-demand, digital, proximity media, mobile and shopper marketing in store and online.
The multi-touchpoint campaign is an evolution of the award winning ‘I See Vimto In You’ campaign, highlighting the notion that life is a discovery and a celebration of what you love. It follows the recent unveiling of a bold new brand identity across the entire Vimto portfolio and the relaunch of the Vimto core squash range, as well as the introduction of a new addition to the Vimto squash range - Blackberry, Raspberry and Blueberry.
As part of the ‘Find Your Different’ campaign, there will also be product-specific media, targeting parents buying squash for their families, communicating the new fortified squash vitamin credentials.
“We are incredibly excited to be launching our new Find your Different Campaign in our biggest-ever multi-channel marketing plan. As a brand, we are always seeking ways to disrupt the soft drinks category, and we feel that this is exactly what we’re achieving with ‘Find Your Different’,” Becky Unwin, Vimto senior brand manager, said.
“We are passionate about delivering high quality drink choices in line with consumer needs and Vimto continues to go from strength-to-strength. With the combination of our recent brand redesign, the relaunch of our core squash range, and now our latest marketing campaign, we are excited to encourage consumers to find their different with Vimto.”
Having grown consecutively YOY for the past decade, Vimto is now worth £97.4 million and brand sales are up +6.6% year-on-year, growing more than twice as fast as the category. The latest activity aims to further propel the brand to the forefront of consumer minds.
