Skip to content
Search
AI Powered
Latest Stories

Vitalite partners with vegan sensation BOSH! for new on-pack campaign

Saputo Dairy UK has announced a new partnership for its Vitalite dairy free spread, working with BOSH!, the social media channel specialising in plant-based and vegan recipes.

The campaign features an exclusive free trial of the new BOSH! Method Online Plan across promotional packs of Vitalite spread.


“We’re delighted to be teaming up with BOSH! to reward Vitalite shoppers with this exclusive offer,” said Emilie Grundy, spreads senior brand manager at Saputo Dairy UK.

“Ian and Henry of BOSH! embody the joyful approach to dairy free living that Vitalite champions and share our ethos that dairy free doesn’t have to mean compromising on taste or enjoyment.”

Famed for their easy to follow recipe videos, Henry Firth and Ian Theasby, the BOSH! duo, have racked up an incredible following on social media, authored two top-selling recipe books and just announced the launch of a new ITV TV series Living on the Veg.

“We’re really excited to be partnering with the UK’s number one dairy free spread brand, Vitalite, over the coming months,” they said.

“Vitalite customers will have an exclusive opportunity to access our new online Healthy Vegan Plan, offering meal plans, recipes and lifestyle hacks to help show them just how easy, delicious and fun plant-based living can be.”

The on pack campaign, which will run for an initial six month duration, will be amplified through both Vitalite and BOSH! social media, exclusive consumer competitions and shopper media.

Five million promotional packs of Vitalite spread 500g will land on retail shelves from the week commencing 20th January 2020.

More for you

TRIP brings viral Magnesium gummies to UK

TRIP brings viral Magnesium gummies to UK

TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.

After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.

Keep ReadingShow less
ELFBAR launches its first 4-in-1 pod kit

ELFBAR launches its first 4-in-1 pod kit

Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.

Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less