Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Vitalite partners with vegan sensation BOSH! for new on-pack campaign

Kiran Paul
By Kiran PaulJan 21, 2020
Kiran Paul
See Full Bio

Saputo Dairy UK has announced a new partnership for its Vitalite dairy free spread, working with BOSH!, the social media channel specialising in plant-based and vegan recipes.

The campaign features an exclusive free trial of the new BOSH! Method Online Plan across promotional packs of Vitalite spread.

“We’re delighted to be teaming up with BOSH! to reward Vitalite shoppers with this exclusive offer,” said Emilie Grundy, spreads senior brand manager at Saputo Dairy UK.

“Ian and Henry of BOSH! embody the joyful approach to dairy free living that Vitalite champions and share our ethos that dairy free doesn’t have to mean compromising on taste or enjoyment.”

Famed for their easy to follow recipe videos, Henry Firth and Ian Theasby, the BOSH! duo, have racked up an incredible following on social media, authored two top-selling recipe books and just announced the launch of a new ITV TV series Living on the Veg.

“We’re really excited to be partnering with the UK’s number one dairy free spread brand, Vitalite, over the coming months,” they said.

“Vitalite customers will have an exclusive opportunity to access our new online Healthy Vegan Plan, offering meal plans, recipes and lifestyle hacks to help show them just how easy, delicious and fun plant-based living can be.”

The on pack campaign, which will run for an initial six month duration, will be amplified through both Vitalite and BOSH! social media, exclusive consumer competitions and shopper media.

Five million promotional packs of Vitalite spread 500g will land on retail shelves from the week commencing 20th January 2020.

bosh!saputo dairy ukveganvitalite

Related News

More for you

Fortitude Drinks UK secures exclusive distribution rights for Pampero

Fortitude Drinks UK secures exclusive distribution rights for Pampero

Fortitude Drinks UK today (22) announces that it has been awarded the exclusive distribution rights for Pampero, the renowned Venezuelan rum brand, in the United Kingdom.

This partnership supports Fortitude Drinks' commitment to bringing world-class spirits to UK consumers and trade partners.

Keep ReadingShow less
Leerdammer launches ‘Deliciously Different’ TV ad

Leerdammer launches ‘Deliciously Different’ TV ad

Natural cheese slice brand Leerdammer will launch its new “Incognito” TV advertising campaign on 20 January – aiming to drive memorability with consumers by tapping into the brand’s “Deliciously Different” positioning and comedic tone of voice.

Based on the insight that Leerdammer’s mild and nutty flavour profile is truly irresistible, keeping consumers coming back time and time again, the ad sees a shopper returning to a supermarket sampling counter ‘incognito’ in various disguises, to enjoy multiple tastes of the cheese.

Keep ReadingShow less
Kellogg's expands Coco Pops Chocos range with new Caramel flavour

Kellogg's expands Coco Pops Chocos range with new Caramel flavour

Kellogg’s has announced the launch of a new Caramel flavour to its Coco Pops Chocos range.

The new addition follows the launch of Coco Pops Chocos in 2023, which was crowned top spot in the cereal category of last year’s Product of the Year awards.

Keep ReadingShow less
Swizzels limited-edition Valentine’s Day treat

Swizzels limited-edition Valentine’s Day treat

Sweet maker Swizzels has unveiled a brand-new limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts.

Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic and timeless messages of Love Hearts.

Squashies remain the No. 1 sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10 per cent year-on-year growth in brand value. Building on this success, Swizzels has combined the two household names to create a fast-moving and profitable addition to any retailer’s offering.

Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji, making them ideal for sharing with a loved one. Messages include "KISS", "WOW", "FAB", and "LOVE", alongside two cheerful and romantic emojis, adding a playful touch.

With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.

Swizzels’ Love Hearts range remains a Valentine’s Day favourite, led by the popular 39g Giant Love Hearts rolls, which outsell any other Valentine’s SKU with 621,000 units sold during the season.



Other fan-favourites from the range include Love Hearts Originals Hanging Bags, the 15g mini Love Hearts rolls and Giant Love Hearts multipacks.

“We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture - with an added twist," said trade marketing manager Clare Newton.

Keep ReadingShow less
Award-winning UK pop star Tom Grennan is new popchips ambassador

Award-winning UK pop star Tom Grennan is new popchips ambassador

KP Snacks has today named Tom Grennan, one of the UK’s biggest solo pop music artists, as its official popchips ambassador. The new partnership between the beacon “Better for You” brand and the pop star taps into popchips’ positive, feel-good positioning while enhancing the brand’s relevance.

As an ambassador, Tom Grennan will perform at a special event delivered by popchips in May. Tickets to this exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Tom holding a single popchip and microphone, the on-pack also offers consumers the chance to win cash prizes and tickets to leading UK festivals.

Keep ReadingShow less