Vitalite partners with vegan sensation BOSH! for new on-pack campaign

Saputo Dairy UK has announced a new partnership for its Vitalite dairy free spread, working with BOSH!, the social media channel specialising in plant-based and vegan recipes.

The campaign features an exclusive free trial of the new BOSH! Method Online Plan across promotional packs of Vitalite spread.

“We’re delighted to be teaming up with BOSH! to reward Vitalite shoppers with this exclusive offer,” said Emilie Grundy, spreads senior brand manager at Saputo Dairy UK.

“Ian and Henry of BOSH! embody the joyful approach to dairy free living that Vitalite champions and share our ethos that dairy free doesn’t have to mean compromising on taste or enjoyment.”

Famed for their easy to follow recipe videos, Henry Firth and Ian Theasby, the BOSH! duo, have racked up an incredible following on social media, authored two top-selling recipe books and just announced the launch of a new ITV TV series Living on the Veg.

“We’re really excited to be partnering with the UK’s number one dairy free spread brand, Vitalite, over the coming months,” they said.

“Vitalite customers will have an exclusive opportunity to access our new online Healthy Vegan Plan, offering meal plans, recipes and lifestyle hacks to help show them just how easy, delicious and fun plant-based living can be.”

The on pack campaign, which will run for an initial six month duration, will be amplified through both Vitalite and BOSH! social media, exclusive consumer competitions and shopper media.

Five million promotional packs of Vitalite spread 500g will land on retail shelves from the week commencing 20th January 2020.