VK launches new on-pack promo partnering with Boohoo

Ready-to-drink brand VK has announced a summer campaign in partnership with online fashion retailer Boohoo.

The campaign ‘#WeAreSummer’ offers consumers an extra 10 percent off at boohoo and boohooMan with every purchase of its mixed ten pack.

Supported by Love Island stars Luke Mabbott and Alex& Olivia Bowen, the campaign is set to reach 23 million consumers.

The brand is also running a competition in the mixed pack giving consumers, plus three friends, the chance to win a holiday to Ibiza in 2021.

VK has also announced the launch of special limited edition flavor to tie in with the campaign: Peach & Raspberry flavor in 70cls.

Charlotte Leaver, senior brand manager at VK, said: “Heading into a summer unlike any we have experienced before, we want to make sure we are still delivering brilliant activity and value for our loyal fans, whilst continuing to recruit new VK advocates with enticing on pack offers.

“By partnering with an exciting and relevant brand like boohoo, which has so much cross over with us in terms of consumer demographics and fun attitude, we are able to tie everything our consumers love about summer; great drinks, fresh new looks, and unforgettable holidays with their mates, into one awesome on pack promotion.”

The extra 10 percent off voucher, which is available for redemption online at boohoo or boohooMan, is called out on the new summer glow VK mixed packpackaging.

The VK mixed pack will be available in Tesco, Asda, Morrisons, B&M, Spar, McColl’s and Nisa, plus independent convenience stores.