Vocation, one of the UK’s largest and fastest-growing craft beer breweries, is launching a trio of new lower alcohol beers, as it pledges to open up the craft beer market to drinkers who are after more approachable, lower abv craft beer options.
The second beer is called Big Squeeze, a four per cent abv Mango Pale Ale. Big Squeeze is also available through the same channels as Low Altitude, including on draught in the on-trade. The flavoured pale ale has a big, fruity, mango flavour which is balanced with the citrussy, floral bitterness of Mosaic hops.
Vocation is also launching a one per cent abv beer called Permanent Vacation in collaboration with Mash Gang, the craft beer brewer which specialises in no-and-low-alcohol beers. Permanent Vacation is a light and refreshing pale ale which has a heavy dose of summer citrus fruits and uses El Dorado, Talus, Simcoe and HBC 630 hops.
“We’re really excited to be launching these three lower alcohol beers," said Matt Howgate, Brewing Director at Vocation Brewery, says: We have been working for a long time to craft these lower abv beers which still have the big flavour profile expected of Vocation beers and we hope you’ll be as happy as we are with the results.
“We are delighted to have collaborated with the low-and-no-alcohol craft beer specialist Mash Gang to brew Permanent Vacation. This light and refreshing beer will transport you to the beach with its heavy dose of summer citrus fruits and its crisp, clean finish, which is much needed for many of us at this time of year!
Vocation Brewery is an independent craft brewery based in Hebden Bridge, Yorkshire, founded in 2015 by John Hickling, with just himself, a rebuilt chicken shed and a dog for company. Today the brewery has 60 staff and sold over 10 million cans in 2021: "They’ve come a long way, but it’s still their vocation!"
