Vocation’s Life & Death launches in PerfectDraft

Vocation, one of the UK’s largest and fastest-growing craft beer breweries, has joined up with the UK’s No. 1 online retailer of craft and speciality beer, Beer Hawk, to launch its flagship Life & Death Classic IPA in PerfectDraft format.

The PerfectDraft beer dispenser enables drinkers to enjoy fresh, chilled, bar-quality draught beer in the comfort of their own home. Vocation’s Life & Death is now available in 6L PerfectDraft kegs, with each keg pouring 10 pub-quality pints. The keg machine chills the beer to a temperature of 3°C, with all empty kegs eligible for return to receive beer credit.

Life & Death is a 6.5 per cent abv US-style IPA with fruit-forward flavours and a dash of sharp citrus. The Citra and Mosaic hops provide a lingering bitterness set against a smooth malty base.

“We are thrilled that our flagship beer, Life & Death, is now available for customers to drink on draught at home via Beer Hawk’s PerfectDraft beer dispensers," said John Hadingham, Sales Director at Vocation Brewery. "It’s always been our mission to make our genuine craft beers available to everyone, for all occasions, and this enables us to reach a new audience. PerfectDraft has a growing customer base and we are delighted to be able to offer them a world-class IPA which they can enjoy in the comfort of their own homes.

“The Life & Death IPA available to PerfectDraft customers is the same liquid that is available in cans and on draught in the on-trade, and is brewed to the same exacting standards as all of our beers.”

Vocation Brewery is an independent craft brewery based in Hebden Bridge, Yorkshire, founded in 2015 by John Hickling. Today the brewery has 60 staff and sold over 10 million cans in 2021.