Volvic Touch of Fruit is launching its first ever added-benefit innovation: Touch of Fruit Pineapple & Orange Vitality with added vitamin B6. It is low in sugar, made with natural flavours and no artificial sweeteners. It is suitable for vegans and vegetarians and comes in a 100 per cent recyclable bottle.
Health continues to be a top priority for consumers, with growth of +21.7 per cent in the added-benefits segment, driving +9.8 per cent of growth in the flavoured water category.
Touch of Fruit is capitalising on its position by bringing consumers an all-time favourite Orange and Pineapple flavour. Orange is the second biggest flavour in the soft drink category, and all exotic flavours are seeing a double-digit growth. The orange and pineapple combination itself has been growing by +13.4 per cent.
“This year, we're excited to deliver for consumers looking for natural flavours with an extra boost of vitamin," said Marie Chaigneau, Brand Manager at Danone Waters UK & Ireland, comments on the launch. "According to Mintel, 36 per cent of people would like more information on how to improve their energy levels, and the new Volvic Touch of is a great option for them, as its added vitamin B6 helps to reduce tiredness and fatigue."
The product is currently launching nationwide, available in 1.5L (RRP: £1.10) and 6x 1.5L packs.
