Volvic joins the rugby scrum as the Official Water Supplier for Women’s Rugby World Cup 2025 with England scrum half, Natasha Hunt stepping in as their new brand ambassador.
Originating from the protected volcanic region of Auvergne in the heart of France, Volvic is naturally filtered through six layers of volcanic rock over five years, resulting in a raw, refreshing taste bringing nature’s force in every sip of water and making it a healthy hydration choice to help elite sports athletes meet their hydration needs.
Volvic is proud to be partnering with Natasha Hunt, previous Rugby World Cup winner and Six Nations champion.
A true force of nature in rugby, with her unwavering dedication and remarkable performances, she acts as an inspiration to others to awaken their own inner force.
Her passion for breaking barriers in rugby has positioned her as a role model for young women, championing the next generation to pursue the sport.
Continuing their presence in rugby after successful sponsorship of the 2023 Rugby World Cup in France, Volvic’s 360° campaign will encompass communications and media, point of sale and E-Retail, PR and in-stadium visibility and activations, ensuring a powerful presence throughout the tournament and beyond.
Volvic will provide water for eight venues and fan zones, ensuring players, staff, media, volunteers, and fans stay refreshed throughout the competition.
As part of the sponsorship, Volvic will be launching an on-pack "Scan for the chance to Win" promotion in April across all Volvic Natural Mineral Water formats, offering shoppers rugby merch and tickets to the Women’s Rugby World Cup 2025 final at Twickenham Stadium on Saturday 27 September, which will be available across key UK retailers.
"Volvic is proud to continue its journey into the world of rugby, this time supporting the women’s game as the Official Water Supplier of the Women’s Rugby World Cup,” said Rachael Hann, Category Director Beverages UKI.
“This summer is a pivotal moment for women’s rugby with world class female players ready to unleash force on a global stage, and we’re excited to support these athletes alongside helping fans stay hydrated in the stadiums”.
Sarah Massey, Managing Director of Women’s Rugby World Cup 2025, said, “Volvic’s sponsorship shows a strong commitment to women’s sports and the rising profile of women’s rugby ahead of Women’s Rugby World Cup 2025.
"Women’s rugby embodies inclusivity and empowerment, and we’re proud to have brands like Volvic helping to drive this remarkable movement.”
