Voopoo has this week officially released Drag 4, the fourth-generation mod in the series.
The Chinese vape brand said the latest product can be considered as a development based on Drag, Drag 2 and Drag 3, and is a unique mod that delivers advanced vaping experience.
In 2017, the first mod of the Voopoo Drag series set an industry ignition record, and two years later the Drag 2, whose innovative Fit Mode, brought users more suitable output power and a better vaping experience. Last year, Voopoo Drag 3 was released, giving users a bursty vaping experience with Super Burst Mode and fast ignition at 0.001s.
Continuing and developing the classic Drag mod look, Drag 4 is designed with zinc alloy, leather, solid wood elements, and natural resins. The upgraded leather makes the body more comfortable to grip, and the hole-free design enhances durability as it keeps the interior free of dust. The C-shaped magnetic battery cover is easy to attach and remove and is likely to remain tightly attached to the mod even if the device is accidentally dropped, making it durable and fall-resistant.
When it comes to atomisation, triple-inlet, with its stable triangular structure, effectively balances the flow direction and increases the amount of air passing through, resulting in faster e-liquid resolution and smoother vapor flow.
UFORCE-L Tank adopts the industry’s original 360° stepless air adjustment ring. With free adjustment and easy control of airflow, the need for cloudy vapor is met with ease. The Dual In One Coil accelerates atomisation heating and increases atomisation efficiency, thus enhancing vapor explosion and delivering rich and delicate flavors. The top air intake structure also balances the pressure inside and outside the tank, firmly storing the poorly atomised e-liquid and condensate inside the tank even when the device is heavily shaken.
With the newly added multi-function switch, the QS lock can be defined to lock the wattage, lock the device, or power at the user's will. In addition, the improved user interface design with clearly separated function keys may reduce unintended ignition by users through mistaken touch. Under the TC mode, the chip automatically identifies the commonly used heating material and adjusts its temperature to a recommended range, meeting the specific need of users.
With the industry's highest standard of 5V/3A fast charging, the Drag 4 takes the waiting out of waiting. ECO mode increases the service life by at least 10 per cent, meeting the user's nicotine needs at low battery status. The power consumption of the whole device is reduced and then the service time could be extended.
“After countless attempts, Voopoo team has integrated the performance advantages of the first three Drag mods and the innovations in appearance design, atomisation performance and interactive experience into Drag 4, which is the dedication of the Voopoo team and a unique classic in the industry,” the brand said.
“We believe that Drag 4 could recreate a unique legend exceeding the previous Drag mods.”
As the January transfer window begins, Jameson has teamed up with Drinkaware, the leading alcohol harm charity, and former England international and football legend Jay Bothroyd, to continue its commitment to promoting responsible drinking within British football culture.
Jameson’s new signing, Bothroyd, encourages fans to visit Drinkaware’s website and use its free Drinking Check tool to kick off the new year by checking whether their drinking habits are putting their health at risk.
The Drinking Check is a quick, three-minute online quiz that provides a personalised drinking score. It helps users understand the potential impact of their drinking habits on their health and offers tailored advice and support for those who may need help moderating their consumption.
“After almost 18-months, our partnership with the EFL has become an integral part of Jameson’s DNA here in the UK and our collaboration with Drinkaware this January is the second campaign we have launched during this time to promote responsible drinking within British football culture," said Josh McCarthy, Brand Director for Pernod Ricard UK. "At Jameson, we love a get together and live for the craic, and be responsible, which means being in control and knowing how much you’re drinking. Drinkaware’s Drinking Check tool is so easy to use and we are proud to have football legend Jay Bothroyd on board to help us drive maximum awareness and change behaviour.”
Karen Tyrell, CEO of alcohol charity Drinkaware, added: “We are delighted to be partnering with Jameson and former England international and football legend, Jay Bothroyd, to encourage football fans to take a moment and check their drinking habits. As clubs and supporters return from the festive break, it’s a perfect time to consider your alcohol consumption and ensure its not putting your health at serious risk. More than eight million people in the UK regularly drink above the Chief Medical Officer’s recommended guidelines, and its crucial we work together to reduce that number. Tools like the Drinking Check provide a simple way for individuals to assess their drinking and provides personalised advice and support to help moderate your alcohol consumption.”
The Drinking Check is based on the internationally recognised World Health Organisation (WHO) Alcohol Use Disorders Identification Test (AUDIT), which is used by medical professionals across the world to check the risk of alcohol-related problems, including alcohol dependence.
Mogu Mogu, the viral drinks brand renowned for its unique and delicious nata de coco beverages, has announced the launch of its most popular flavours in 1-litre multipacks.
Exclusively available to independent retailers via Dhamecha, the brand’s bestselling Lychee and Mango flavours – alongside Strawberry and Blackcurrant – are accessible in this high-demand new format.
The launch comes off the back of research commissioned by the soft drinks sensation which found that over a third (36%) of Mogu Mogu shoppers would like to see multipacks in store, while almost a third (29%) also want to see their favourite flavours in 1-litre bottles on shop shelves.
Combining the two by launching six-packs of its largest format, Mogu Mogu aims to reinforce its position as the UK’s fastest-growing soft drinks brand [NielsenIQ, 52 w/e 09.03.24].
“2024 was a bumper year for us. We broke into the Top 10 in Juice Drinks by delivering a quarter of the segment’s growth over the previous two years – more than any competitor. This is largely thanks to our ‘Drink Now’ single formats, which have always been our heartland,” said Indy Jhalli, national account manager at ASCO Foods.
“But there’s been a noticeable shift towards at-home consumption occasions and our shoppers have been rallying for larger versions of their favourite flavours which they can stock up on and share in front of the telly or around the dinner table.
“We’ve worked with Dhamecha to make sure our new 1-litre six-packs are available in-depot, just in time for the January rush, when a huge influx of shoppers are opting for refreshing soft drinks above other beverages to tide them through the month.”
Daniel Spruds, Buyer at Dhamecha Group added: “Mogu Mogu is continuing to go from strength to strength within Dhamecha’s business. Building on this, the introduction of a 1-litre multipack format extends Mogu Mogu’s horizon to better access the growing number of at-home occasions. We are extremely pleased to deliver this new pack format into 2025.”
The Mogu Mogu 1-litre six-packs (RRP: £3.49 per bottle) are available exclusively to retailers via Dhamecha in four major depots: Wembley, Croydon, Barking, and Leicester.
Leading ice-cream tub brand Ben & Jerry’s has announced the launch of two new indulgent SKUs - Bohemian Raspberry and Brookies & Cream Sundae.
Bohemian Raspberry is a non-dairy music-inspired raspberry SKU celebrating 50 years of one of the world’s most iconic songs. Ben & Jerry’s Brookies & Cream Sundae is an innovative new flavour, inspired by the flavour combination of brownies and cookies to create a brookie, bringing the bakery-favourite to the ice cream category for the very first time.
Ben & Jerry’s Bohemian Raspberry launches in partnership with Queen and celebrates the 50th anniversary of the band’s iconic song, Bohemian Rhapsody. The collaboration flavour of Bohemian Raspberry is part of Ben & Jerry’s Non-Dairy range, made with the brand’s oat-based non-dairy recipe. The new tub includes fudgy brownies and rich raspberry swirls tapping into the growing trend for berry and raspberry flavours which saw more than 18 million searches in 2024. Proceeds from Bohemian Raspberry will go to the Mercury Phoenix Trust, which helps fund the global fight against AIDS.
Ben & Jerry’s Brookies & Cream Sundae is the latest addition to Ben and Jerry’s successful Sundaes range, which has grown 32 per cent YoY, bringing together the ice cream innovators two most popular flavours (Cookie Dough & Chocolate Fudge Brownie) into one legendary Sundae. The new SKU features creamy vanilla ice cream packed full of fudgy brownie-style cookie dough, golden cookie swirls, and white ampersand chunks, perfectly showcasing how the best things are even better when they’re together.
“We're thrilled to introduce two fantastic new ice creams from Ben & Jerry's. First up, Bohemian Raspberry is making a comeback, as a non-dairy flavour. We first launched Bohemian Raspberry back in 2007 after a fan’s suggestion, and what could be more rock ‘n’ roll than bringing it back to celebrate the 50th anniversary of Bohemian Rhapsody,” Flo Howell, country business lead at Ben & Jerry’s UK, commented.
“Brookies & Cream Sundae embodies our belief that good things are even better together. Combining cookies and brownies was a no-brainer for us, and consumer testing showed it’s a hit.”
Like all Ben & Jerry’s products, the new SKUs are made with Fairtrade Certified ingredients including vanilla, sugar and cocoa.
Both Ben & Jerry’s Brookies & Cream Sundae and Ben & Jerry’s Bohemian Raspberry are available in the grocery, convenience and wholesale channels from this month.
Voopoo, a prominent name in vaping innovation, has unveiled the VINCI E120, a new addition to its product line designed to deliver high performance in a compact design.
The VINCI E120 features a 4500mAh high-density battery and supports up to 120W output, making it capable of powering up to 10 days of vaping on a single charge. Despite its robust battery, the device remains lightweight - 50 per cent lighter than comparable models. This blend of power and portability aims to cater to users seeking all-day reliability in a compact form.
A standout feature of the VINCI E120 is its 2.4-inch customisable screen. The display offers 18 watch face options, allowing users to personalise the device to suit their style. The screen also simplifies access to settings, creating a user-friendly interface in a vibrant, modern design.
At its core, the VINCI E120 integrates PnP X Atomisation Technology and is compatible with PnP X coils ranging from 0.15 to 1.0 Ω. This system is engineered to deliver consistent flavour, reduce the risk of coil burning, and minimise leakage, ensuring a superior experience with every puff.
Combining the performance of traditional Mod systems with the portability of Pod devices, Voopoo said the VINCI E120 bridges the gap between power and portability.
“Voopoo VINCI E120 unlocks a new level of seamless fusion of cutting-edge technology and user-centric design where safety and effortless convenience are granted,” the company added.
AG Barr’s Rubicon RAW, the fastest-growing energy brand, is inviting retailers to ride the wave to top energy sales with new Rubicon RAW Wave Editions.
Available from February 2025 as a 12-month limited edition range, the two 500ml Big Can drinks will come in two exciting new flavours, Berry & Grape and Peach & Apricot, tapping into the growth in mixed flavours within energy drinks.
Both new flavours performed exceptionally well in consumer research with 85 per cent of shoppers saying they would buy the range.
The launch will be supported by the brand’s biggest ever marketing investment of £1.5 million throughout 2025. Influencer activity, mass sampling and heavyweight social media will see it reach two in three Big Can Energy Drinkers.
Retailers can make use of the brand’s vibrant, eye-catching point of sale material to create in-store theatre and attract shoppers to the fixture and drive their sales.
Rubicon RAW has quickly established itself as a must stock in the energy category. As the fourth biggest big can energy brand on the market, the brand’s sales are 60 per cent incremental to the category, providing wholesalers and retailers with a clear profit opportunity by stocking Rubicon RAW within their energy fixture.
“The energy drinks market remains one of the most profitable for retailers, driving nearly half of all drink-now soft drinks growth,” said Adrian Hipkiss, Head of Energy Brands at AG Barr. We’re proud to be one of the best-performing ranges in energy, recruiting more shoppers than competitor brands and delivering a 75 per cent repeat purchase rate.
“There’s still a huge opportunity for growth, as 60 per cent of shoppers still don’t buy into the energy category and traditional energy drinks aren’t always seen as appealing for new shoppers. Our two new flavours, alongside our core five, offer something truly different as we appeal to a much broader base of consumers with different energy needs. The No.1 reason shoppers choose Rubicon RAW is its 20 per cent real fruit juice content, which together with natural caffeine and B-vitamins provides a big energy hit that’s full of flavour.”
On shelf from 1 February in 500ml x 12 Plain and £1.19 PMP cans