PepsiCo has brought together the nation’s biggest crisp and tortilla chip brands – Walkers and Doritos – to offer shoppers the chance to win over 1,000 package holiday vouchers in partnership with easyJet holidays. Running until May, the campaign will see an on-pack promotion of the competition, as well as a holiday-themed packaging makeover on bestselling products across both ranges. Shoppers who buy the products can discover if they have won by entering the on-pack code online.
The "Win a Holiday Every Hour!”* joint campaign focuses on the funny things that Brits do only while on holiday – think pinching hotel toiletries, indulging in the hotel buffet and losing all inhibitions on the dancefloor. The campaign launches off the back of new quantitative research conducted by Walkers and Doritos that has lifted the lid on the nation’s hilarious holiday behaviour, with nearly everyone in Britain (91 per cent) confessing to have a "holiday alter-ego"!
“We are thrilled to be bringing together our two biggest PepsiCo brands and partner with easyJet holidays to offer the British public the chance to win over 1,000 package holidays," said Katherine Cook, Walkers Marketing Manager. "With holidays to win every hour* for 90 days, this is by far one of our biggest and most exciting on-pack promotions ever.
Richard Sherwood, Marketing Director, easyJet holidays added: “We only launched our easyJet holidays business in 2019, so joining together with Walkers and Doritos on this fantastic partnership as travel re-opens, is a real milestone for us.”
The joint promotion launches today, Wednesday 23 February, and runs through to Monday 23 May. Lucky winners will have until 31 December 2022 to book, and until 31 October 2023 to take their holiday. The holiday-packaging takeover and on-pack promotion will feature across approximately 100 million Walkers and Doritos core flavours.
The multi-million-pound marketing campaign will launch with a scale TV spot on the evening of Saturday 26 February in conjunction with a Twitter takeover and will celebrate the funny things Brits only do on holiday. In addition, the campaign will be supported with a huge 360 investment into shopper, digital media, social media (TikTok, Instagram, Facebook, Twitter) and influencers, including one popular celebrity personality!
* Prizes: 1,080 easyJet holidays Vouchers to be won, 12 each day between 10am and 10pm: 1 x £2,000 & 11 x £500. In ROI all prizes € cash equivalent.
The small print:
‡Terms & Conditions: UK & ROI, 18+ only. Instant Win: Enter between 10:00 GMT 23/02/22 – 22:00 BST 23/05/22. Wrap Up Draw: 22:01 BST 23/05/22 – 23:59 BST 23/08/22. Purchase necessary. ROI participants must correctly answer qualifying question for chance to win. Instant Win Prizes: 1080 Prizes to be won, 12 each day: 1 x £2,000 easyJet holidays Voucher, 11 x £500 easyJet holidays Vouchers. Wrap Up Draw Prizes: 10 x £500 easyJet holidays Vouchers. In ROI all prizes € cash equivalent. Prizes allocated by a random winning moment every hour between 10:00 and 22:00 each day to 23/05/22. All entries received during the Wrap Up Draw will be entered into a prize draw. All prizes will be won. Retain packaging. Internet access required. Max 1 entry per person per hour and 1 Prize per person. Visit walkers.co.uk/holiday for full T&Cs, prize details & NI NPN info.
For more details, go to: www.walkers.co.uk/holiday and www.doritos.co.uk/holiday
