Walkers and Sony on-pack promo for Ghostbusters: Frozen Empire launch

After the successful collaboration with Ghostbusters Afterlife in 2021, Walkers is partnering with Sony to celebrate the release of Ghostbusters: Frozen Empire, through an on-pack promotion. The promotion is set to give shoppers a chance to win incredible prizes every hour between 6am and midnight.

Adult shoppers are looking to engage in light-hearted activities and have fun, which is influencing their snacking and movie choices. Walkers and Ghostbusters’ new collaboration represents the perfect opportunity for retailers to capitalise on this behaviour and increase footfall into their stores.

Until 5 May, shoppers will have the chance to win prizes such as cinema tickets, private VIP screenings of Ghostbusters: Frozen Empire, Sony store vouchers, and a trip for two to New York for a Ghostbusters-themed adventure holiday and an exclusive movie location tour. The promotion will be available across the Walkers Snacks portfolio of brands: Monster Munch, Wotsits, Squares and Quavers, in a range of formats including PMPs, sharing, grab bags and multipacks*, making them ideal for all snacking occasions.

“Our previous on-pack promotion for Ghostbusters: Afterlife created a buzz for film fanatics and shoppers alike," said Josephine Taylor, Senior Brand Marketing Manager at PepsiCo. "We’re pleased to be in partnership with Sony again to build on this, in honour of its Ghostbusters: Frozen Empire launch. Together, we are bringing an element of fun to snacking occasions such as the Big Night In, whilst also offering shoppers a chance to win some exciting prizes.

“We’ll be amplifying awareness of the collaboration through shopper and digital support, ensuring the promotion is at the forefront of shoppers’ minds. With incredible prizes on offer across our brands in different formats, retailers can leverage this opportunity to maximise sales.”

To boost visual impact and awareness of the on-pack promotion, Walkers has invested in shopper activations with impulse retailers until 17th April. This includes branded bays, aisle takeovers, and digital sheets. To spread further awareness of the collaboration, disruptive short form videos of Ghostbusters characters coming to life within a supermarket will be available in three lengths - 20 second, 6 second- and 3-seconds versions. The videos will be amplified across digital and social media platforms.

Peter Staines, Director of Partnerships & Promotions, Sony Pictures Releasing UK said: “Following our ground-breaking partnership on Ghostbusters: Afterlife we're delighted to announce our latest collaboration with Walkers Snacks in support of the launch of Ghostbusters: Frozen Empire. The movie is huge in every way, so it’s only fitting that we deliver a gigantic partnership with the nations most beloved snack brands. We couldn’t be more excited to see the impactful campaign materials roll out in the coming weeks, delighting snack lovers and fans of the Ghostbusters franchise across the country.”

Until 5 May 2024, shoppers can scan a QR code on pack or visit www.walkers.co.uk/ghostbusters to enter their details along with a unique code to find out if they have won one of the Instant Win Prizes. Every hour between 06:00 and 23:59, shoppers will have a chance to win cinema tickets to see the new Ghostbusters movie, private "VIP" screenings of the new Ghostbuster movie, £25 Sony Store vouchers/£25 Amazon vouchers and the Grand Prize – a trip to New York.

Notes to editor:

*The Ghostbusters: Frozen Empire promotion is available across the below brands and formats:

Monster Munch Sweet & Spicy 72g
Wotsits Cheese 60g
Monster Munch Roast Beef 72g
Monster Munch Pickled Onion 72g
Wotsits Crunchy Sweet & Spicy 140g
Wotsits Giants Cheese 130g
Wotsits Giants Sweet & Spicy 130g
Monster Munch Giants Pickled Onion 85g
Wotsits Crunchy Cheese 140g
Wotsits Giants Prawn Cocktail 105g
Quavers 6pck Cheese Pillow
Wotsits 6pck Prawn Cocktail
Quavers 6pck Cheese
Quavers 6pck Cheese
Quavers 6pck BBQ
Squares 6pck Salt & Vinegar
Wotsits 6pck Cheese
Wotsits 6pck Cheese
Monster Munch 6pck Pickled Onion
Quavers 12pck cheese
Wotsits Cheese 12pck
Monster Munch 12pck Variety
Wotsits Giants Cheese PMP
Wotsits Giants Sweet & Spicy PMP
Monster Munch Pickled Onion 40g
Wotsits Cheese 36g

Promotion T&Cs
UK & ROI 18+. Instant Win: 06:00 11/03/24 – 23:59 05/05/24. Enter between 06:00 and 23:59 each day. Scan QR code on pack or visit www.walkers.co.uk/ghostbusters and enter your full name, email address and unique code starting with WX from pack to find out instantly if you have won one of the Instant Win Prizes allocated via winning moments (2,403 in total). At least 2 Instant Win Prizes to be won each hour. Following the end of the Instant Win Period, all entrants will automatically be entered into a Grand Prize Draw to win the Grand Prize. Wrap Up Draw: 00:00 06/05/24 – 23:59 03/08/24. All entries received during the Wrap Up Draw will be entered into a prize draw. Prizes: Instant Win: 1,250 pairs of standard cinema tickets to see the new GHOSTBUSTERS movie (a booking fee of £0.90 per ticket will apply to online bookings in the UK); 3 x Private ‘VIP’ screenings of the new GHOSTBUSTERS movie; 1,150 x £25 Sony Store vouchers (UK winners)/£25 amazon.co.uk vouchers (ROI winners); Grand Prize: 1 x trip for 2 to New York. Wrap Up Draw Prize: 50 x £25 Sony Store vouchers (UK winners)/£25 amazon.co.uk eGift cards (ROI winners). Purchase necessary. Keep receipt. Internet access required. Max 1 entry per person per day. Max 1 Instant Win and 1 Wrap Up Draw prize per person. Single prize pool across all promotional products. See walkers.co.uk/ghostbusters for full T&Cs and details. Promoter: Walkers Snacks Ltd and PepsiCo Ireland Food & Beverages Unlimited Company.