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Walkers announces limited-edition spooky snacks for Halloween

Walkers announces limited-edition spooky snacks for Halloween
Andy Marino
By Andy MarinoOct 15, 2024
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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This Halloween, Walkers is set to thrill shoppers across the country with the launch of limited-edition Halloween-themed packaging. Available across select packs of its popular Snacks ranges, including Wotsits Crunchy, Wotsits Giants and Monster Munch*, the new packaging will position Walkers Snacks as the go-to snack of the spooky season, tapping into the growing trend of Halloween snacks for adults.

Halloween is a popular time for adults to enjoy social occasions like parties and movie nights. What’s more, last year extruded snacks saw a sales uplift of seven per cent during the Halloween period vs the 2023 average. The themed packaging will help retailers make the most of the sales opportunity the season creates and help to get shoppers in the Halloween spirit.

The offerings will also be available in a variety of formats so that retailers can cater to a range of shopper missions, from sharing bags for movie nights to options for those looking for price-marked packs. With the Walkers Snacks Halloween range, retailers can make their stores a go-to-destination for Halloween celebrations.

“Halloween is a time to have fun and get people together, and our new limited-edition Halloween packs help shoppers get into the spooky spirit,” said Wayne Newton, Senior Marketing Director of Walkers Snacks at PepsiCo. “For retailers, the limited-edition packaging is perfect for making a real impact in store. The eye-catching designs and 'Scarily Giant' theme will grab shoppers' attention and help to create an experience that gets both shoppers and retailers into the Halloween spirit.”

To support the new limited-edition packaging design, Walkers has also brought its "Scarily Giant" campaign back for a second year. The campaign will feature an ad which will be seen across digital, showing adults fearing giant snacks, alongside wider PR activity.

The Walkers Snacks Halloween range is available across the grocery, impulse and wholesale channels till 1November.

The Halloween range will be available in:

  • Walkers Monster Munch Roast Beef PMP RRP £1.25 72g
  • Walkers Monster Munch Pickled Onion PMP RRP £1.25 72g
  • Walkers Monster Munch Sweet & Spicy Flamin' Hot PMP RRP £1.25 72g
  • Walkers Wotsits Giants Cheese PMP RRP £1.25 60g
  • Walkers Wotsits Giants Sweet & Spicy Flamin' Hot PMP RRP £1.25 60g
  • Walkers Wotsits Crunchy Sweet & Spicy Flamin' Hot 140g
  • Walkers Wotsits Crunchy Cheese 140g
  • Walkers Wotsits Giants Cheese 130g
  • Walkers Wotsits Giants Sweet & Spicy Flamin Hot' 130g
  • Walkers Wotsits Giants Prawn 105g
  • Walkers Monster Munch Giants Pickled Onion 85g
  • Walkers Monster Munch Giants Roast Beef 85g
  • Walkers Quavers Cheese 12pk 16g
  • Walkers Wotsits Cheese 12pk 16.5g
  • Walkers Monster Munch Variety 12pk 20g
halloweenpepsicowalkerswayne newton

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