As part of its continued partnership with the UEFA Champions league, PepsiCo has unveiled new limited-edition packs across its Walkers core range, which will celebrate five footballing legends. Shoppers can now get their hands on packs of Walkers featuring football icons: David Beckham, Thierry Henry, Leah Williamson, Lionel Messi and Gary Lineker.
The packs, offer consumers the chance to win £500 every 90 minutes from 6 May until 14 July. To enter, shoppers need to purchase a promotional pack of Walkers, scan the QR code, then register their details and pack code on the website.
“This is set to be a huge summer of football in the UK and will be a prime opportunity for retailers to build on the excitement of football fans across the nation,” said Rachael Smith, Senior Marketing Manager. “With snacking moments increasing when consumers watch sport with friends and family, the limited-edition packs and on-pack promotion will give shoppers the chance to celebrate the football season with Britain’s most loved crisp brand. With several million people estimated to be tuning in to watch UEFA Champions League Final, retailers can utilise these launches to maximise the sales opportunity.”
To celebrate the new launches, Walkers are giving three lucky retailers the opportunity to win the ultimate football experience. To enter, retailers must purchase two cases of Walkers Ready Salted 70G PMPs and text FOOTBALL followed by a space, their full name, business name and postcode. Winners will be gifted two tickets to the UEFA Champions League Final, including a two-night hotel stay and transfers to the game and back. Walkers will also gift the winners a store makeover, including football themed POS to help them maximise the summer of football.
“With the final taking place at Wembley for the first time in eleven years, we knew we had to offer our retail partners something unforgettable to thank them for their ongoing support. Independent retailers are instrumental to the success of the Walkers brand, and we’re thrilled to be able to give them the chance to win big this summer with our exclusive competition,” Smith added.
These latest activities form part of Walkers’ new campaign, “No Walkers, No Game”, which is being supported by a 360 campaign.
The limited-edition packs are now available across the grocery and impulse channels for a limited time only. The on-pack promotion is live from 6 May and shoppers can enter by purchasing qualifying packs of Walkers products until 14 July 2024.
Impulse retailers can enter Walkers’ exclusive competition by purchasing two cases of Walkers Ready Salted 70G PMPs and texting FOOTBALL followed by a space, their full name, business name and postcode to 85100. Texts charged at standard network rate. For full T&Cs, please visit: https://bit.ly/3UwCVGv
Impulse competition - abridged terms and conditions:
Open to Independent Retail Businesses in UK (England, Scotland, Wales and Northern Ireland). 18+. Promotional period: Opens 00:00 7.5 24, closes 23:59 21.5.24. Purchase 2x cases of Walkers Ready Salted 70G PMPs in a single transaction instore or online from a Wholesaler during the Promotional Period. RETAIN PURCHASE RECEIPT. 1 entry max per Independent Retail Business. 3 prize winners randomly drawn. Each winner receives 2 x standard tickets to 2024 UEFA Champions League Final 1.6.24, Wembley, London. Prize includes a 2-night in a 4*hotel on a shared room basis and transport from the hotel to Wembley stadium. Prize excludes travel to London, expenses, spending money. Each winner will also receive football themed POS and 10 x cases of stock supplied by Walkers. Winners notified on 22.5.24 and must claim, with proof of purchase, by 23:59 23.5.24. Promoter: Walkers Snacks Ltd. Texts charged at standard network rate. https://bit.ly/3UwCVGv for T&Cs.
TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.
After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.
Boasting a remarkable +389 per cent CAGR over the past two financial years, the brand continues to disrupt the wellness space with innovative products that meet the needs of the modern consumer. In line with TRIP's commitment to quality and taste, these gummies are vegan-friendly, contain no added sugar, and deliver a delicious, juicy Wild Berry flavour experience worthy of their Great Taste award-winning heritage.
Magnesium is fast becoming one of the most talked-about wellness ingredients, with over 1 billion views of the #magnesium tag on Tiktok3 as people seek natural ways to manage fatigue and improve their overall well-being. This surge in popularity is partly fueled by recent trends like the “sleepy girl mocktail,” which combines magnesium and tart cherry juice as a pre-bedtime ritual, and wider recognition of its numerous health benefits, including:
Supporting the normal functioning of the nervous system
Promoting normal energy-yielding metabolism
Helping to reduce tiredness and fatigue
TRIP's Magnesium Gummies are designed to seamlessly integrate into consumers' daily wellness routines, whether as a standalone supplement or in combination with the brand's popular Mindful Blend drinks.
Olivia Ferdi, TRIP Founder, says, “I launched TRIP to help people find their calm in the everyday chaos - with a focus on authentically functional and uniquely delicious products that people love. Building on our mission & Following the overwhelming success of our Mindful Blend drinks, we recognised a growing demand from our community asking us for ways to incorporate new and powerful ingredients into their daily routines.
"We pride ourselves on innovation and expertise crafting the highest quality functional ingredients into award winning delicious formats. We wanted to offer our customers even more ways to find calm in their busy lifestyles, and our new gummies provide just that - a tasty and convenient option for those wanting the health benefits of magnesium without compromising on flavour or quality.”
Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.
Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.
Flavours are a key factor in motivating adult smokers to transition, with the Royal College of Physicians recommending a variety of options to support quit-smoking efforts. ELFBAR 4-in-1 gives smokers flavour flexibility and serves as an alternative to single-use vapes, building on the brand's portfolio of reusable products available since 2022.
Offering two vaping modes, ELFBAR 4-in-1 provides up to 2,400 puffs in Normal Mode while Economy Mode extends usage up to 3,200 puffs for a longer vaping experience at a lower power level.
One push of a button switches between the two modes, and the device displays when Economy Mode is active.
ELFBAR 4-in-1 has a twist mechanism for quick and easy flavour changes. With four 2ml prefilled pods, its e-liquid lasts four times longer than its single-use counterpart, meaning fewer refills for more convenience and better cost efficiency.
Once empty, the pods can be replaced.
The device features a display that indicates the remaining power of its long lasting 1500mAh battery. Its sleek, pocket-friendly design makes for easy portability, and the battery can be recharged via Type-C USB.
Advanced Mesh Coil Maximises Flavour
ELFBAR 4-in-1 pods are equipped with an advanced QUAQ MESH coil, designed to enhance flavour and reduce e-liquid waste during atomisation, ensuring that every drop is utilised effectively.
“For millions of UK adult smokers and former smokers who adopt vaping as an alternative, flavours are crucial," said Chris Kader, head of PR and communications for ELFBAR in the UK. "ELFBAR 4-in-1 serves as a practical and economical replacement for single-use vapes, prioritising a diverse flavour selection that supports smokers in their transition.”
ELFBAR 4-in-1 comes in 16 editions, including Pineapple Edition, Fruits Edition, and Blueberry Edition, each containing mixed flavours. Additionally, there are eight single-flavour 4-in-1 options to choose from, including Watermelon Ice, Blueberry Sour Raspberry and Cherry Ice.
Replaceable pods are available in pairs containing 20 mg/ml (two per cent) nicotine-strength e-liquid and available in 16 flavours, including ELFBAR favourites like Blueberry Sour Raspberry, Pineapple Ice, and Lemon Lime.
Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.
Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.
The new PMP expands the Space Raiders portfolio. Worth £25m, the Space Raiders range includes Space Raiders 40p PMPs, the UK’s number one best-value singles PMP, as well as existing £1.25 PMPs: Beef and Pickled Onion.
“At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand,” said Stuart Graham, Head of Convenience and Impulse. “The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them," said STG’s UK Head of Marketing, Prianka Jhingan. "Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”