Walkers celebrates summer of football with new packs, on-pack promo and competition

As part of its continued partnership with the UEFA Champions league, PepsiCo has unveiled new limited-edition packs across its Walkers core range, which will celebrate five footballing legends. Shoppers can now get their hands on packs of Walkers featuring football icons: David Beckham, Thierry Henry, Leah Williamson, Lionel Messi and Gary Lineker.

The packs, offer consumers the chance to win £500 every 90 minutes from 6 May until 14 July. To enter, shoppers need to purchase a promotional pack of Walkers, scan the QR code, then register their details and pack code on the website.

“This is set to be a huge summer of football in the UK and will be a prime opportunity for retailers to build on the excitement of football fans across the nation,” said Rachael Smith, Senior Marketing Manager. “With snacking moments increasing when consumers watch sport with friends and family, the limited-edition packs and on-pack promotion will give shoppers the chance to celebrate the football season with Britain’s most loved crisp brand. With several million people estimated to be tuning in to watch UEFA Champions League Final, retailers can utilise these launches to maximise the sales opportunity.”

To celebrate the new launches, Walkers are giving three lucky retailers the opportunity to win the ultimate football experience. To enter, retailers must purchase two cases of Walkers Ready Salted 70G PMPs and text FOOTBALL followed by a space, their full name, business name and postcode. Winners will be gifted two tickets to the UEFA Champions League Final, including a two-night hotel stay and transfers to the game and back. Walkers will also gift the winners a store makeover, including football themed POS to help them maximise the summer of football.

“With the final taking place at Wembley for the first time in eleven years, we knew we had to offer our retail partners something unforgettable to thank them for their ongoing support. Independent retailers are instrumental to the success of the Walkers brand, and we’re thrilled to be able to give them the chance to win big this summer with our exclusive competition,” Smith added.

These latest activities form part of Walkers’ new campaign, “No Walkers, No Game”, which is being supported by a 360 campaign.

The limited-edition packs are now available across the grocery and impulse channels for a limited time only. The on-pack promotion is live from 6 May and shoppers can enter by purchasing qualifying packs of Walkers products until 14 July 2024.

Impulse retailers can enter Walkers’ exclusive competition by purchasing two cases of Walkers Ready Salted 70G PMPs and texting FOOTBALL followed by a space, their full name, business name and postcode to 85100. Texts charged at standard network rate. For full T&Cs, please visit: https://bit.ly/3UwCVGv

Limited-edition packs:

• David Beckham – Legendary Ready Salted
• Leah Williamson – Glorious Cheese and Onion
• Gary Lineker – Seriously Salt & Lineker
• Thierry Henry – Supreme Prawn Cocktail
• Lionel Messi – Crispy Roast Chicken, Sizzling Smoky Bacon

On-pack promotion qualifying products:

Walkers Baked

• Baked Cheese & Onion 6pk
• Baked Sea Salt 6pk
• Baked Salt & Vinegar 6pk
• Baked Variety 6pk
• Baked Prawn Cocktail 6pk

Walkers Core

• Walkers Cheese & Onion 32.5G
• Walkers Cheese & Onion 45G
• Walkers Cheese & Onion 6pk
• Walkers Cheese & Onion 70G PMP
• Walkers Prawn 6pk
• Walkers Prawn 45G
• Walkers Prawn 32.5G
• Walkers Prawn 70G PMP
• Walkers Ready Salted 6pk
• Walkers Ready Salted 32.5G
• Walkers Ready Salted 45G
• Walkers Ready Salted 70G PMP
• Walkers Salt & Vinegar 32.5G
• Walkers Salt & Vinegar 45G
• Walkers Salt & Vinegar 6pk
• Walkers Salt & Vinegar 70G PMP
• Walkers Variety 6pk
• Walkers Roast Chicken 6pk
• Walkers Smoky Bacon 6pk
• Walkers Cheese & Onion 150g
• Walkers Ready Salted 150g
• Walkers Salt & Vinegar 150g
• Walkers Classic Variety Box 20x25g
• Walkers Meaty Variety Box 20x25g
• Walkers Classic Variety 12pk
• Walkers Ready Salted 12pk
• Walkers Cheese & Onion 12pk
• Walkers Meaty Variety 12pk

Walkers 45% Less Salt

• Walkers Less Salt C&O 45G
• Walkers Less Salt C&O 6pk
• Walkers Less Salt Prawn 6pk
• Walkers Less Salt S&V 6pk
• Walkers Less Salt Salted 45G
• Walkers Less Salt Salted 6pk

Impulse competition - abridged terms and conditions:

Open to Independent Retail Businesses in UK (England, Scotland, Wales and Northern Ireland). 18+. Promotional period: Opens 00:00 7.5 24, closes 23:59 21.5.24. Purchase 2x cases of Walkers Ready Salted 70G PMPs in a single transaction instore or online from a Wholesaler during the Promotional Period. RETAIN PURCHASE RECEIPT. 1 entry max per Independent Retail Business. 3 prize winners randomly drawn. Each winner receives 2 x standard tickets to 2024 UEFA Champions League Final 1.6.24, Wembley, London. Prize includes a 2-night in a 4*hotel on a shared room basis and transport from the hotel to Wembley stadium. Prize excludes travel to London, expenses, spending money. Each winner will also receive football themed POS and 10 x cases of stock supplied by Walkers. Winners notified on 22.5.24 and must claim, with proof of purchase, by 23:59 23.5.24. Promoter: Walkers Snacks Ltd. Texts charged at standard network rate. https://bit.ly/3UwCVGv for T&Cs.