Walkers Chocolates said it is switching its popular own brand Turkish Delight and Mint Cream chocolate bars into EvoPak RCM, a 100% recyclable paper wrapper.
The bars will begin rolling out to selected Premier and Asda stores this month.
Unlike conventional paper packaging which often contains polyethylene, consumers can dispose of the new Walkers’ wrapper in their normal kerbside recycling collection along with their other paper recyclable items. Currently, it is only possible to recycle similar wrappers by returning them to store, which isn’t convenient for consumers and in many cases, where recycling processes aren’t carefully controlled, the wrapper still ends up in landfill or incinerated.
Significantly, if littered, the new wrapper does not produce harmful microplastics when it breaks down which cause serious damage to the environment and animal health.
Walkers Chocolates said the new paper wrapper provides a functional and environmentally friendly alternative to current snack and confectionary packaging which, over the past 30 years, has become complex with the development of light weight multi-layer structures.
This has driven efficiency and shelf life, but the complexity makes them impossible to deal with at end of life. This is compounded by consumer consumption, which is often on the move, making littering a bigger problem than other formats. The other factor is that small units using a complex combination of materials makes recycling and recovery options currently limited, resulting in landfill with no circularity option.
“At Walkers Chocolates, we have a strong focus on sustainability and are committed to reducing our impact on the environment. As part this, we will move away from plastic to paper-based materials completely over the next three to five years where possible,” Tom Murtagh, commercial director, Walkers Chocolates, said.
“Today’s announcement is an exciting step for the Walkers team with two our key customers and I hope is the start of a much bigger revolution in the chocolate category, and one which will be welcomed by consumers who can recycle the wrappers and know that no harmful microplastics are being produced at end of life.”
Developed by EvoPak, a manufacturer of sustainable paper based flexible packaging, the new paper wrapper (known as RCM) uses the same environmentally friendly technology as the world’s first fully recyclable crisp packet – the innovative polymer, Hydropol, developed by Aquapak, which is used in place of conventional plastic.
To keep the chocolate fresh and in good condition in transit and on the shelf, the packaging needs to provide protection from oxygen, seal well on standard packaging equipment and must be easy to print on. Hydropol provides all this functionality as well as offering multiple safe end-of-life disposal options for consumers and brands who want to help eliminate harmful plastic pollution.
Hydropol allows paper to remain fully recyclable and compostable and is even compatible with anaerobic digestion. Thanks to its solubility it doesn’t interfere with the recycling process and can allow up to 100% paper fibre recovery in standard mills.
Furthermore, if unintentionally released into the natural environment, Hydropol – which is proven to be both non-toxic and marine safe – still has a safe end-of life and will dissolve and subsequently biodegrade. It does not break down into harmful microplastics either in the paper mill or if packaging it is not disposed of as intended. It is already being used in products such as crisp packets, chocolate and garment bags.
The wrappers have been certified as recyclable in standard paper recycling mills by OPRL, the only evidence-based on pack recycling labelling scheme. This means they feature the green recycle logo and can be disposed of in consumer kerbside collections along with other paper material, unlike other wrappers.
Sweet maker Swizzels has unveiled a brand-new limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts.
Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic and timeless messages of Love Hearts.
Squashies remain the No. 1 sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10 per cent year-on-year growth in brand value. Building on this success, Swizzels has combined the two household names to create a fast-moving and profitable addition to any retailer’s offering.
Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji, making them ideal for sharing with a loved one. Messages include "KISS", "WOW", "FAB", and "LOVE", alongside two cheerful and romantic emojis, adding a playful touch.
With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.
Swizzels’ Love Hearts range remains a Valentine’s Day favourite, led by the popular 39g Giant Love Hearts rolls, which outsell any other Valentine’s SKU with 621,000 units sold during the season.
Other fan-favourites from the range include Love Hearts Originals Hanging Bags, the 15g mini Love Hearts rolls and Giant Love Hearts multipacks.
“We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture - with an added twist," said trade marketing manager Clare Newton.
“Squashies Love Hearts bring something new to retailers’ offering, appealing to shoppers looking for unique yet familiar treats for themselves or as a special gift to someone else.
“Our Valentine’s range is all about sharing the love, regardless of relationship status - whether it’s romantic love, familial love or friendship and we hope the new Squashies Love Hearts will help to do just that.”
The launch is part of a broader campaign, featuring national research that explores how love and Valentine’s Day have evolved, and examining how the ways people express and seek love have changed over the years.
KP Snacks has today named Tom Grennan, one of the UK’s biggest solo pop music artists, as its official popchips ambassador. The new partnership between the beacon “Better for You” brand and the pop star taps into popchips’ positive, feel-good positioning while enhancing the brand’s relevance.
As an ambassador, Tom Grennan will perform at a special event delivered by popchips in May. Tickets to this exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Tom holding a single popchip and microphone, the on-pack also offers consumers the chance to win cash prizes and tickets to leading UK festivals.
To celebrate Tom Grennan becoming a popchips ambassador, the brand will be supported by a £1m media investment with a campaign running across OOH and social media channels, as well as audio platforms including Spotify.
Building on the passion people have for music, popchips is proud to be the exclusive snack brand partner of the Latitude Festival for the second consecutive year. This year, the brand has extended its festival partnership with the addition of The Isle of Wight Festival, growing its reach within key cultural moments and driving its association with feel-good occasions. To further engage consumers, popchips will deliver exciting new marketing activations across both festivals.
“We are delighted to announce Tom Grennan as the official popchips ambassador," said Alex Callender, Brand Manager at popchips. "As a brand known for its positive energy, we are committed to tapping into culturally relevant moments in our consumers’ lives to drive a stronger emotional connection and boost brand penetration. By sponsoring two key UK festivals, we are taking this one step further, engaging consumers in an exciting setting and giving our leading ‘Better for You’ brand true differentiation.”
Worth £42.7m, popchips is the number two healthier brand in the CSN market with a 14 per cent share of the Healthier Snacking segment. Available in a variety of flavours and formats, the entire popchips range is non-HFSS. The new on-pack promotion will run across the entire popchips range including sharing, multipack, single and price-marked pack formats.
Confectionery challenger brand Bebeto is kicking off 2025 with a ground-breaking debut: its first-ever Valentine’s range featuring innovative liquid-filled technology.
You Melt My Heart liquid-filled gummy soft hearts contain two delicious flavours – Strawberry and Cherry – each with a luscious raspberry liquid filling for an extra-special touch. They are available in 130g hanging bags (£1 SSP) and 400g heart-shaped tubs (SSP £3), making the perfect Valentine’s gift or to share and show someone you care. To make them even sweeter, they contain no artificial colours or flavours and are halal certified.
Bebeto’s cutting-edge liquid-filling technique transforms traditional, firm, gummy sweets into gooey, flavour-packed treats with a juicy, melt in the mouth centre inside each foam-backed gummy, delivering a fun, sensory experience unlike any other. “Liquid-filled technology is one of the most exciting trends in confectionery today,” says Phil Hulme, Commercial Director at Kervan Gida UK.
“It’s particularly popular with Gen Z, who love experimenting with bold flavours and textures. We’re thrilled to lead the way with this innovation and offer UK consumers a unique, high-quality confectionery experience this Valentine’s. This marks an exciting new chapter for the Bebeto brand in the UK. Seasonal offerings have played a pivotal role in driving our growth, as demonstrated by the remarkable success of our Halloween range. Building on this momentum, we are expanding our seasonal portfolio in 2025 with fresh, innovative product developments that help bring even more joy to consumer celebrations.”
While the liquid-filling process requires advanced technology and extra production time, Bebeto is committed to keeping prices competitive, ensuring these premium treats remain accessible to all. Look out for further exciting liquid-filled NPD from Bebeto this year.
Rolling out from January, Bebeto’s You Melt My Heart range will be available in Spar UK and also through Parfetts Cash and Carry.
Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.
The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 per cent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.
Dr Pepper Zero Sugar Cherry Crush
Dr Pepper Zero Sugar Cherry Crush combines the popular zero sugar liquid with the vibrant cherry flavour – a combination that’s guaranteed to deliver results.
Cherry variants have delivered 55 per cent of the value sales growth across colas over the past year. Flavoured carbonates is the third largest category in soft drinks. Dr Pepper is the second-largest flavoured carbonate brand in GB, growing ahead of the total flavoured carbonates category in both value and volume sales.
A playful new can design featuring roses front and centre is guaranteed to deliver maximum stand-out on shelf, especially over the Valentine’s Day period. In testing, more than 70 per cent of consumers loved the concept and were interested to try it.
“Dr Pepper has a loyal fanbase thanks to its unique taste, and continues to deliver growth ahead of the wider flavoured carbonates category,” said Rob Yeomans, Vice-President of Commercial Development.
“We’re really excited for fans to try the new cherry twist on our zero sugar variant, a flavour which we know goes down well with shoppers and drives sales in retail. The supporting campaign is packed with personality – as is always the case with Dr Pepper – and we can’t wait to see how retailers get behind it and activate in store!”
This limited-edition flavour will be available from 27 January 2025 in 330ml, 500ml, 2L and 8x330ml packs. Priced-marked 300ml and 500ml single packs will also be available.
The launch will be supported by influencer partnerships, in-store sampling and experiential OOH advertising encouraging consumers to step into the Dr’s billboard-office for some romantic "advice".
Convenience retailers can request Dr Pepper Zero Sugar Cherry Crush POS materials and download digital assets via My.CCEP.com, to help bring the launch to life in-store.
Christmas may be in our rear-view mirrors but that only means that Easter is getting ever closer, which is why Gnaw Chocolate has introduced a range of reassuringly chunky flat eggs in an array of intriguing formats: Rocky Road, Totally Nuts, Chocolate Curls and Eggs-travaganza offerings.
Consumers might be under the misapprehension that Gnaw’s refusal to subscribe to hollow, “airy” eggs could be down to attention-seeking gimmickry but in truth you couldn’t be more wrong.
When a chocolatier insists on only using Columbian chocolate to assemble 40 per cent cocoa milk chocolate, it’s important to create a thickness that not only ensures a suitably satisfying snap but provides the all-important density that can accommodate the tasty inclusions.
More important of all, a flat egg requires less packaging than a rotund “image over substance” hollow egg, which is very important when Gnaw takes pride in its stance as an artisanal chocolate producer with strong sustainable values:
Leaning heavily on clean, solar energy provided by the panels on their manufacturing unit
Refusing to dabble in planet unfriendly palm oil
Using 100 per cent compostable/recyclable chocolate wrappers using planet-friendly vegetable inks
In 2025 relaunching their iconic chocolate buttons in leading-edge pouches with a zero micro plastic footprint
All four Gnaw eggs have a £10 RRP and vary in weight (148g – 115g depending on topping) and are available throughout the independent channel (via wholesalers such as Cress, Diverse & Cotswold Fayre).