This July, Walkers is helping retailers cater to the increasing demand for smarter snacking options with the launch of a new, three strong multipack range from Wotsits and Monster Munch. Made with chickpea to offer a source of fibre, these snacks are non-HFSS, contain 25 per cent less salt than the average extruded product and are under 100 calories per packet. The launch forms part of a multi-brand platform named “Yummy With”, spanning across popular Walkers brands in three exciting new flavours: Wotsits Cheese Toastie, Wotsits Crispy Bacon and Monster Munch BBQ Sauce.
Nearly half of UK households (49.7 per cent) have bought Walkers Snacks in the past year and iconic brands such as Wotsits and Monster Munch have shown impressive growth, with a seven per cent increase in value and a 7.3 per cent rise in volume compared to last year. The success of Walkers’ existing product lines, along with the trust and recognition associated with the brand, provides the perfect foundation to introduce the 'Yummy With' range.
“We know that consumers are on the hunt for smarter snacking options, but that they aren’t willing to compromise on taste, with taste remaining the top reason shoppers choose crisps and snacks,” said Phoebe Chapman, Senior Brand Manager for Walkers Snacks. “Over several years, we’ve meticulously crafted the range to perfect the formulation, aligning with the beloved light and airy texture that consumers adore. Our ‘Yummy With’ range is perfect for retailers looking to tap into this opportunity, to boost their offering and maximise sales.
“What’s more, through being non-HFSS, the range can be displayed on gondola ends, as well as front of store, unlocking additional opportunities for retailers to merchandise and offer shoppers an increased variety of flavours.”
Available across the grocery, wholesale and convenience channels, the Walkers “Yummy With” range launches on July 1st, featuring Wotsits Cheese Toastie, Wotsits Crispy Bacon and Monster Munch BBQ Sauce. The Monster Munch BBQ Sauce SKU will be available in multipacks of 6x16g, while the Wotsits Cheese Toastie and Wotsits Crispy Bacon SKUs will be available in multipacks of 6x12g, all with an RRP of £2. This range supports Walkers' goal for 50 per cent of snack sales to be from products that are non-HFSS or sold in portions of 100 calories or less by 2025, aligned with PepsiCo's health and sustainability plan, PepsiCo Positive (pep+). The launch will be supported as part of a wider Walkers Snacks eight week, multi-million marketing campaign across TV, social, digital, consumer PR, and shopper activations.
