Encouraging more to embrace the heat this winter, Walkers will join the existing Extra Flamin’ Hot line-up of Doritos, Walkers MAX, and Wotsits Crunchy for a limited time, allowing fans of the flavour to experience the tongue-tingling spiciness on a familiar favourite.
To mark the latest addition to the Extra Flamin’ Hot line-up, the flavour has launched alongside three unexpected, limited edition brand collabs as part of the Temp Drop Collection. From a seriously spicy Ginsters Sausage Roll to Extra Flamin’ Hot flavoured Doughlicious Cookie Dough & Gelato Bites and even some lip-tingling lip balm from UpCircle, the Temp Drop Collection is on hand to set temperatures rising.
The collection will be available via the Temp Drop Shop on TikTok Shop, but there’s a catch ... The exclusive online store will only open after 4pm, when the sun sets and the temperature starts to drop.
Opening on Wednesday 29 January, Friday 31 January and Monday 3 February, an exciting Extra Flamin’ Hot collab will drop each day. Once doors are open, spice lovers across the country will be able to order the exclusive Extra Flamin’ Hot products, conveniently bringing the heat in the depths of winter, directly to their doors.
It comes as a poll of 2,000 adults found 81 per cent of Brits say the cold is the main reason they don’t enjoy winter, with over a third (37 per cent) having their very own tried and tested quirky techniques for staying warm - from dancing enthusiastically (13 per cent) to building a blanket fort (12 per cent) and even rubbing in "deep heat" like it's body lotion (five per cent).
Looking at the most popular quirky techniques, 32 per cent have tried putting on an absurd number of layers of clothes, 26 per cent have got into bed with a partner in order to get temperatures rising and 16 per cent have turned to eating spicy food, choosing to heat up from the inside.
In terms of the spicy foods people are most likely to eat to try to stay warm, 30 per cent would choose a curry, 14 per cent would turn to a spicy pot of instant noodles, and 12 per cent would even go as far as eating a chilli!
With almost two fifths (39 per cent) believing that eating something spicy is a good way to warm up the body, 21 per cent even wish that certain foods were more spicy, including spaghetti bolognese (29 per cent), chips (28 per cent) and sausage rolls (25 per cent).
“Nobody likes the start of the year,” said Rob Pothier, Head of Marketing for Extra Flamin' Hot. “It's dark, gloomy and cold, so it’s no wonder Brits are using quirky techniques to stay warm. That’s why we wanted to bring the heat the best way we could by launching spicy brand collabs with the Extra Flamin’ Hot Temp Drop Shop. To celebrate the launch of the limited edition Walkers Extra Flamin’ Hot, we partnered with brands where you’d least expect us to bring the heat this winter. Working with Ginsters, Doughlicious and UpCircle, we’ve got the perfect line-up for anyone looking to spice up their winter in completely unexpected ways.”
On 29 January, spice lovers will be able to get their hands on the Extra Flamin’ Hot x Doughlicious collab, where the cookie dough brand Doughlicious has teamed up with Extra Flamin’ Hot to bring you a uniquely delicious combo of fire and ice, with Doughlicious Extra Flamin’ Hot Cookie Dough & Gelato Bites. Nothing can prepare your tastebuds for the bird’s eye chilli cookie dough wrapped around ghost chilli infused gelato, which has then been dusted in chipotle cookie crumb triple fiery kick.
Then on 3 January, the Extra Flamin’ Hot x UpCircle Lip Balm will bring the heat. From the pioneers of by-product beauty, the sizzling balm brings lip-tingling excitement. Formulated with upcycled hemp seed oil and packed with nourishing shea butter and rosehip oil, it’s as soothing to those chapped winter lips as it is spicy.
And last but by no means least, on 3 February the Temp Drop Shop launches the Extra Flamin’ Hot x Ginster Sausage Roll. Adding a spicy twist to its number one selling sausage roll, Ginsters expert chefs have used 100 per cent British pork, combined with a special blend of spices and herbs, and encased in golden baked puff pastry, to create a deliciously spicy Limited Edition Extra Flamin’ Hot Sausage Roll.
To access the shop, visit @walkers_crisps on TikTok and click on ‘Shop’. Savvy shoppers who purchase the Extra Flamin’ Hot Crisps for just £1.10, can bag themselves the spicy Temp Drop Shop collabs for free, with limited supply available. Products will be sold on a first come first served basis.
