Walkers helps retailers give back to local communities for second year

Walkers has announced that it will be launching its community fund competition for the second year running. Following last year’s success, this year’s competition will see ten lucky retailers have the opportunity to win £2,000 each to support their local neighbourhood, recognising the pivotal role that convenience stores play within their communities.

To enter, retailers must simply purchase two cases of any 48g-82g £1.25 RRP price-marked-pack (PMP) or Kurkure 80g £1.00 RRP PMP range of qualifying products between today (20) and Wednesday 5 April*.

“Convenience stores have always played an important role within their local communities but never has this been more the case than during the last few years," said Mike Chapman, Head of Wholesale at PepsiCo. "We know that 73 per cent of independent retailers have engaged in some form of community activity in the past year alone and we expect this to continue. With this competition, we hope to help retailers give back to their communities with a significant prize up for grabs.

“Sharing RRP PMPs account for 49.1 per cent of crisps and snacks value sales within the crisps, snacks and nuts segment, and represent an important driver of savoury snacking sales within the convenience channel. By focusing the competition on RRP price marked packs, we’re helping retailers to drive their snacking sales further”.

John Wilson from The Corner Shop, Cellardyke, Scotland, was one of the ten lucky winners from last year’s community competition. John used the money to restore the local tidal pool which brought the community together and helped provide a safe place to swim for people of all ages and abilities.

*Terms and conditions

Open to Retail Businesses only. GB 18+. Opens 00:00 20/02/23, closes 23:59 05/04/23.Purchase necessary of any 2 cases of a 48g-82g £1.25 RRP PMP or Any Kurkure 80g £1.00 RRP PMP qualifying product in a single transaction during the Promotional Period from a participating Wholesaler. Please retain your purchase invoice/receipt. Max 8 entries per retail business. Max 1 entry per invoice 10 x winners randomly drawn each receive a £2,000 cash prize (paid by BACS or cheque into bank account). Max 1 prize per retail business. Promotion appears in multiple participating wholesalers, with one shared prize pool. Full T&Cs at Prizeology.com/community. Promoter: Walkers Snacks Limited.