Walkers launches range of PMPs exclusively for convenience

Walkers is introducing new RRP price-marked packs across a number of its multipack and sharing bag lines, to offer everyday value to shoppers. For the first time, two multipack SKUs will include a recommended retail price-marked flash: Walkers Classic Variety and Quavers Cheese 6-packs. New larger Doritos and Walkers Sensations RRP PMP sharing bags will also launch with an RRP of £2, having increased in size by 20g.

“As we begin the slow transition out of lockdown, larger packs will likely to continue to dominate over singles," said Matt Goddard, wholesale trading director at PepsiCo. "Additionally, 65 per cent of shopping trips to symbols and indies consist of take-home products , but 88 per cent of sharing purchases occur outside of the impulse channel. This presents an opportunity for these stores, as retailers can capitalise on a bit of the market traditionally purchased ‘elsewhere’.

The new range of multipack and £2 RRP PMP sharing bags will be exclusive to the convenience channel.

“In regards to multipacks specifically," he continued, "we have seen them perform extremely well – growing by +15.6 per cent. Therefore, we felt it was important that we launched a multipack RRP PMP format that helps retailers to signify the great value to their shoppers. We’ve also ensured these new offerings are available in an accessible case size for retailers – recently made smaller to make it easier for smaller stores to use.”

Walkers RRP price-marked multipacks and sharing bags will be available from 8th March in wholesale, and Symbols and Independents.

Multipacks – RRP £1.65

• Walkers Variety Crisps 6pk RRP PMP

• Quavers Cheese 6pk RRP PMP

Sharing bags – RRP £2 (promotional price RRP £1.50)

• Sensations Thai Sweet Chilli 170g RRP PMP

• Doritos Tangy Cheese 200g RRP PMP

• Doritos Chilli Heatwave 200g RRP PMP