Skip to content
Search
AI Powered
Latest Stories

Walkers MAX, Doritos launch on-pack promo for Champions League final tickets

Walkers MAX, Doritos launch on-pack promo for Champions League final tickets

PepsiCo has launched a new on-pack promotion across Walkers MAX and Doritos, offering shoppers the chance to win tickets to the UEFA Champions League 2024 final alongside instant cash prizes.

To enter, shoppers need to purchase a promotional pack of Walkers MAX or Doritos, scan the QR code, then enter their details and pack code on the website. Entrants will find out instantly if they have won a cash prize of £10, with all entries automatically entered into a grand prize draw, for a chance to win tickets to the UEFA Champions League final at Wembley.


With two tickets to the final of the UEFA Champions League, as well as accommodation and transport up for grabs, Walkers MAX and Doritos is offering football fans the ultimate experience. Walkers MAX will also be supporting the promotion with an engaging digital and influencer campaign which will drive awareness of this epic prize.

Football presents a huge opportunity for retailers to elevate savoury snacks sales, as snacking moments increase when consumers watch sport with friends and family [Kantar Snacking Consumption Tracker, MAT to September 2023]. What’s more, with the UEFA Champions League knockout stage matches taking place midweek from February through to May, there is a prime opportunity to boost mid-week incremental sales.

PepsiCo said the latest on-pack promotion across Walkers MAX and Doritos will help retailers maximise this opportunity by driving footfall and creating excitement in store.

“This year is set to be a memorable one for sport in the UK – and the UEFA Champions League 2024 final represents a prime opportunity for retailers to take advantage of the excitement from football fans across the nation. Our on-pack promotion will really help to support retailers in maximising the football opportunity through sales of savoury snacks,” Fiona Tomlin, chief marketing officer at PepsiCo, commented.

“With the final taking place at Wembley for the first time in eleven years, we knew we had to deliver something unforgettable. Shoppers now have the opportunity to win the ultimate football fan experience including accommodation, transport and tickets to the UEFA Champions League 2024 final – a fantastic prize that will help drive footfall in store for retailers. Football fans will be thrilled to know that our latest multi-brand activation is just the first in a jam-packed line up of football focussed campaigns throughout 2024, as we celebrate a huge year for the sport in the UK.”

The new on-pack promotion will be available across qualifying packs in the grocery, wholesale, and impulse channels until 31 March.

More for you

ELFBAR launches its first 4-in-1 pod kit

ELFBAR launches its first 4-in-1 pod kit

Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.

Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.

Keep ReadingShow less
DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks expands PMP portfolio with Space Raiders Saucy BBQ

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less