Walkers new limited-edition vegan crisps and on-pack promotion with daily £2,500 prizes

Walkers is launching three new limited-edition flavours to tap into the meaty and cheesy flavour segments. Verified by The Vegan Society, the new Walkers Unbelievable! Vegan Flame Grilled Steak, Grilled Cheese Toastie, and BBQ Pork Ribs flavours will land in stores from the first week of January. The launch is set to aid consumers as shoppers look to explore alternative, vegan snacking options this Veganuary.

With enjoyment being the consumer need when snacking, Walkers’ latest trio of crisps is set to drive excitement within the category by delivering authentic meat and cheese flavours, whilst being vegan. As Veganuary continues to rise in popularity, seeing over half a million participants in 2022, shoppers will be able to snack on the entire range, which is also non-HFSS, meaning it can be enjoyed by even more consumers without them having to compromise on flavour when snacking.

The brand is also launching a new on-pack promotion that will give back to shoppers and help retailers drive footfall into store. From 2nd January 2024, shoppers have a chance to win £2,500 every day when purchasing any qualifying Walkers packs*, up until the end of February. The promotion will appear across the new Unbelievable! Vegan range, as well as the Walkers Core, Walkers 45 per cent Less Salt and Walkers Baked ranges.

“We don’t believe consumers should have to choose between their dietary choices and great taste when looking for savoury snacks,” said Rachael Smith, Senior Marketing Manager at PepsiCo. “As Britain’s Most Loved Crisps, we wanted to give shoppers an Unbelievable! Vegan range with authentic meat and cheese flavours with this limited-edition trio.

“This innovation underlines our continued efforts to offer choice to consumers. By bringing meaty and cheesy flavours to market which wouldn’t ordinarily be identified as vegan, we’re hoping to kickstart 2024 by adding some more excitement to the category while helping retailers to maximise sales this January.”

The new, limited time flavours will be available across the grocery, wholesale, and impulse channels from the first week of January. All will be available in 5x24g formats, and the Flame Grilled Steak and BBQ Pork Ribs flavours will also be available in 65g £1.25 RRP PMPs.

Pack sizes:

5x24g Flame Grilled Steak

5x24g BBQ Pork Ribs

5x24g Cheese Toastie

65g £1.25 RRP PMPs Flame Grilled Steak

65g £1.25 RRP PMPs BBQ Pork Ribs

*Walkers Core

• Ready Salted: 6pk, 32.5g, £1.25 RRP PMP 70G, Grab bag 45G, 12PK
• Cheese & Onion: 6pk, 32.5Gg, £1.25 RRP PMP 70G, Grab bag 45G, 12PK
• Salt & Vinegar: 6pk, 32.5g, £1.25 RRP PMP 70G, Grab bag -Prawn Cocktail: Grab Bag 45G
• Variety 6pk, 12pk
• Variety and Meaty 20PK Carton

Walkers 45 per cent Less Salt

• Lightly Salted 6pk
• Mild Cheese & Onion 6pk
• Dash of Salt & Vinegar 6pk
• Delicate Prawn Cocktail 6pk

Walkers Baked

• Baked Sea Salt 6pk
• Baked Cheese & Onion 6pk
• Baked Variety 6pk

Terms and Conditions:

‡UK & ROI, 18+ only. 06:00 02/01/24 – 23:59 29/02/24. Purchase necessary. Retain pack. Internet access required. Purchase a promotional pack, scan the QR code on pack or visit walkers.co.uk/paydaywin, complete the online form providing your name, email address and then enter the code starting with HW found in the best before box to find out instantly if you have won a Prize. . Instant Win £2,500 every day: Available between 06:00 and 23:59 each day. Prizes allocated by a random winning moment each day. Prizes: 59 x £2,500 (or € equivalent), 1 each day. Max 1 entry per person per day. Max 1 x £2,500 prize per household. Wrap Up Draw: 00:01 01/03/24 – 23:59 01/07/24. All entries received during the Wrap Up Draw period will be entered into a prize draw. Wrap Up Draw Prizes: 10 x £2,500 (or € equivalent). T&Cs & details: www.walkers.co.uk/paydaywin.