Walkers on-pack lunch promo returns: ‘Win Lunch Every Day for a Year’

Walkers is bringing back its popular lunch campaign for the fifth year running with an on-pack promotion for shoppers to get their teeth into. Running from 20 January to 30 March, the promotion will be across Walkers Core, Walkers 45 per cent Less Salt and Walkers Baked ranges, as part of its commitment to make lunchtime even more enjoyable. The chance to win one of 121 daily prizes every day* spans across 45g grab bags, 32.5g standard packs, 70g PMPs, 6 pack SMP and 20 pack D2C - so whether shoppers are stocking up in advance, or grabbing a meal deal to go, they can take advantage of this tasty opportunity.

Sandwiches remain the top pick for lunchtime, with 50 per cent of people sticking to the same sandwich every day. A synonymous pairing, this promotion offers an even stronger incentive for shoppers to choose Walkers as their lunchtime accompaniment. With a total of 8,470 prizes throughout the promotional period up for grabs, there is plenty to play for, including a chance to win free lunch every day for a year. By stocking Walkers crisps, retailers can encourage shoppers to increase basket spend and drive repeat purchases as they return to try their luck at winning.

“Lunch is a key occasion for snacks and crisps are an essential part of it,” said Stephanie Herbert, Walkers Senior Marketing Manager. “This campaign offers a compelling reason for customers to enjoy Walkers with their sandwiches, driving both excitement and engagement. The promotion will help drive footfall, boost sales and further solidify Walkers as the go-to snack at lunch.”

Pack formats: 32.5g, 45g, 70g, 6 pack, 20 pack (D2C box)

* To enter, shoppers can simply purchase a promotional pack of Walkers Core, Walkers 45% Less Salt or Walkers Baked and scan the QR code, then enter their name, email address and pack code for a chance to win. For full T&Cs, please visit: https://www.joy-pepsico.eu/en-gb/promotions/walkers/freelunch. The on-pack promotion will be supported with a new TV campaign from February.