Walkers partners with Comic Relief and Roman Kemp on Christmas campaign

Walkers crisps has released a festive advert focusing on the positive impact of talking and humour on mental wellbeing. The launch comes after recent research from Walkers showed that over half (51 per cent) of UK adults feel additional pressure to be happy during the festive season.

Featuring a voiceover from radio presenter and mental wellbeing ambassador Roman Kemp, the campaign forms part of Walkers’ partnership with Comic Relief and aims to highlight the importance of supporting mental wellbeing. A previous version of the advert aired digitally in 2021 but has since been re-edited and voiced over by Kemp in response of the research findings.

“We know that Christmas can be a challenging time for many, and the pressure to appear positive and pretend everything is ‘fine’ is particularly strong during the festive season," said Philippa Pennington, Marketing Manager for Walkers, PepsiCo. "The message of our Christmas campaign – that it can help to talk about your feelings – is so important and we hope to be able to encourage people to talk a little more this festive season. We are proud to see the benefits of our £2 million donation to Comic Relief and mental wellbeing projects and hope we can continue to raise smiles and get the nation talking this Christmas.”

Sales of salty snacks rise by 10 per cent during the holiday season vs the rest of the year. What’s more, Walkers Crisps is the #1 Brand within Savoury Snacks, with 26.2 per cent value share in the latest 52 weeks to 15.10.2022. Therefore we recommend retailers capitalise on these opportunities by stocking the right ranges such as Walkers’ HERO 25 range. This includes a number of bestsellers, which means that retailers can deliver against consumer demand for flavours they know and love this festive season.