Walkers rolls out a brand-new look, campaign

Walkers is introducing a brand-new look across its core range of crisps, adding a splash of humour to tie into its latest campaign: When life gives you potatoes, make crisps.

With clear signposting to Walker’s proud use of British potatoes, the packs feature some fun facts and history into the brand’s sustainable sourcing credentials, great taste promise and zero use of additives, artificial colours or preservatives.

“Unbeatable quality has always remained at the heart of everything we do at Walkers." explained Fernando Kahane, marketing director Walkers Snacks at PepsiCo. "We harvest only the finest potatoes from over 80 farms around Britain and this is something we want to share with consumers. We understand that provenance and brand responsibility is very important to them. The new packs will feature a QR code which will link through to the Walkers website, where people can find out more about how we care for our spuds and the planet.

Walkers is joining up with Comic Relief in a long-term partnership, with extra help from Asim Chaudry and Jessica Knappett, to demonstrate the power that humour can have to positively influence mental wellbeing. To kick-start the collaboration, Walkers launched their ‘#WalkersTweetRelief’ event last week, raising awareness of the power of humour and pledging to donate £1 to Comic Relief for every positive tweet sent using the hashtag. The campaign received over 250,000 engagements, and thousands of people helped raise money for Comic Relief. A new unmissable TVC will also follow alongside out of home advertising and a social media campaign.