Skip to content
Search
AI Powered
Latest Stories

Walkers rolls out a brand-new look, campaign

Walkers rolls out a brand-new look, campaign

Walkers is introducing a brand-new look across its core range of crisps, adding a splash of humour to tie into its latest campaign: When life gives you potatoes, make crisps.

With clear signposting to Walker’s proud use of British potatoes, the packs feature some fun facts and history into the brand’s sustainable sourcing credentials, great taste promise and zero use of additives, artificial colours or preservatives.


“Unbeatable quality has always remained at the heart of everything we do at Walkers." explained Fernando Kahane, marketing director Walkers Snacks at PepsiCo. "We harvest only the finest potatoes from over 80 farms around Britain and this is something we want to share with consumers. We understand that provenance and brand responsibility is very important to them. The new packs will feature a QR code which will link through to the Walkers website, where people can find out more about how we care for our spuds and the planet.

Walkers is joining up with Comic Relief in a long-term partnership, with extra help from Asim Chaudry and Jessica Knappett, to demonstrate the power that humour can have to positively influence mental wellbeing. To kick-start the collaboration, Walkers launched their ‘#WalkersTweetRelief’ event last week, raising awareness of the power of humour and pledging to donate £1 to Comic Relief for every positive tweet sent using the hashtag. The campaign received over 250,000 engagements, and thousands of people helped raise money for Comic Relief. A new unmissable TVC will also follow alongside out of home advertising and a social media campaign.

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less