Walkers Snacks is teaming up with Warner Brothers to celebrate the release of the highly anticipated A Minecraft Movie, launching an on-pack promotion* and limited-edition A Minecraft Movie themed packaging across its Wotsits, Quavers and Monster Munch brands. Running from 24 March, the activity will offer shoppers the chance to win prizes including A Minecraft Movie cinema tickets, hoodies, t-shirts and backpacks every hour between 6am and midnight. Those who purchase a qualifying pack and enter the promotion will automatically be added into a grand prize draw. This will give entrants the chance to win a trip for two to Hollywood - including a tour of the Warner Brothers Studios in Hollywood.
The epic partnership and prize giveaway is set to support retailers in engaging a wide range of shoppers, to drive sales in their savoury snacks aisles. It follows two successful collaborations between Walkers Snacks and the Ghostbusters franchise in recent years, which have seen the brand consistently bring shared excitement to movie moments. The partnership with A Minecraft Movie aims to build on this momentum, spanning a variety of SKUs and formats, from price-marked, to sharing, grab bags and multipacks. This will help retailers tap into, and add purchase incentives, to savoury snacking occasions. Walkers Snacks is strongly placed to achieve this, being worth half a billion RSV, and having seen over half of UK households purchase from Walkers Snacks brands in the last year.
“We are on a mission to bring even more excitement to the savoury snacking category this year, so what better way to achieve this than by partnering with one of the biggest movie launches of 2025?" said Rachael Smith, Senior Marketing Manager at Walkers. "Our collaboration with Warner Brothers for the new A Minecraft Movie aims to boost retailers’ sales by allowing them to offer their shoppers the chance to win epic prizes and experiences.”
Walkers Snacks’ A Minecraft Movie on-pack promotion will run from 24 March across the grocery, convenience and wholesale channels, ahead of the film launching exclusively in cinemas from 4 April. Running until 18 May 2025, the activity will be supported by shopper activations across selected grocery retailers, including Co-op.
SKU list:
- Walkers Wotsits Prawn Cocktail 6pk 13.5g
- Walkers Wotsits Cheese Toastie 6pk 12g
- Walkers Wotsits Crispy Bacon 6pk 12g
- Walkers Monster Munch BBQ Sauce 6pk 16g
- Walkers Wotsits Giants Cheese 130g
- Walkers Wotsits Giants Sweet & Spicy Flamin Hot' 130g
- Walkers Wotsits Giants Prawn 105g
- Walkers Wotsits Cheese 6pk 16.5g
- Walkers Quavers Cheese 6pk 16g
- Walkers Monster Munch Pickled Onion 6pk 20g
- Walkers Wotsits Crunchy Cheese 140g
- Walkers Wotsits Crunchy Sweet & Spicy Flamin' Hot 140g
- Walkers Monster Munch Giants Pickled Onion 85g
- Walkers Monster Munch Giants Roast Beef 85g
- Walkers Wotsits Cheese 60g
- Walkers Monster Munch Pickled Onion 72g
- Walkers Monster Munch Sweet & Spicy Flamin' Hot 72g
- Walkers Monster Munch Roast Beef 72g
- Walkers Wotsits Cheese 36g
- Walkers Monster Munch Pickled Onion 40g
*On-Pack Summary Terms & Conditions:
UK & ROI, 18+. Purchase necessary. Instant Win: Between 06:00 – 23:59 daily, 24/03/25 - 18/05/25. Purchase a Promotional Pack, scan QR code or visit www.joy-pepsico.eu/en-gb/promotions/walkers-snacks/a-minecraft-movie. Entry requires account registration, full name, email address and country. Submit details & code on-pack to find out instantly if you have won Instant Win Prizes allocated by random winning moments. Instant Win Prizes: 750 x pairs of A MINECRAFT MOVIE cinema tickets (booking fees may apply); 1,266 x A MINECRAFT MOVIE merchandise. Following the end of the Instant Win Period, all valid entries will be automatically entered into the Grand Prize Draw. Grand Prize: 1 x 7-night trip to LA, California for winner and a guest including Warner Bros Studio tour, flights, accommodation, transfers and £500 (or € equivalent) spending money. Trip cannot be taken in school holidays. Wrap Up Draw: 00:00 19/05/25 – 23:59 17/08/25. Wrap Up Prizes: 50 x A MINECRAFT MOVIE merchandise. Internet access, email and UK/ROI bank account required. Retain receipt. Max 1 Instant Win entry p/person p/day. Max 1 Wrap Up entry p/person. Max 1 Prize type p/person. Visit www.joy-pepsico.eu/en-gb/promotions/walkers-snacks/a-minecraft-movie for full T&Cs & Prize details. Promoter: Walkers Snacks Ltd and PepsiCo Ireland Food & Beverages Unlimited Company. Minecraft is used with permission by Microsoft Corporation; this Promotion is not administered, sponsored or endorsed by Microsoft Corporation and Mojang AB.
