Walkers translates HFSS guide into Punjabi and Hindi

Walkers has released translations of its digital HFSS guide to help retailers in England navigate the impact of the new regulations on crisps and snacks.

The guide focuses on snacking growth strategies and includes dos and don’ts alongside visuals.

Walkers, Britain’s most loved crisps[1], has issued translated editions of its Guide to Getting Ready for HFSS as part of its commitment to supporting all retailers to navigate the new legislation. The HFSS legislation can be confusing to navigate, so by translating the guide into these languages, Walkers hopes to clarify the regulations for retailers and help to boost their crisps and snacks sales.Now available in Hindi, Indian Punjabi, and Pakistani Punjabi, the guide is intended to help retailers understand whether they are impacted by current and upcoming regulations.

Recent research revealed that 62 per cent of retailers believe initiatives ran by Walkers, such as the HFSS Guide, have been helpful to the running of their businesses.[2] The translated guides provide an opportunity to maximise outreachand ensure that Walkers is continuing to support retailers in navigating HFSS legislation as a key priority.

Kirsten Reid, Impulse Category Management Channel Lead for PepsiCo UK commented: “We are pleased to be able to offer the guide in these languages to further help retailers with navigating the HFSS legislation.The original English version of our guide has been in great demand since launching earlier this year, showing how retailers are looking to suppliers for an added level of support on navigating HFSS.

“The launch of the translations forms part of our commitment to diversity and inclusion, and we hope to pave the way for other suppliers to consider the needs of all retailers when sharing information on key topics. This also forms part of our continuing support of retailers during the initial phases of HFSS regulations, as we assist in navigating the new rules.”

The translated guides will be available on *shopt, alongside the English version and all are completely free to access for retailers. Wholesalers who would like to host the translated guides on their websites are able to do so by contacting their PepsiCo account manager.

Earlier this year, Walkers set an ambitious goal that by 2025, half of its snacks sales will come from products that are non-HFSS or from products sold in portions of 100 calories or less. Walkers remains committed to encouraging consumers towards smarterchoices without needing to compromise on taste. A wide-ranging NPD pipeline has already seen the launch of Walkers 45% Less Salt* and non- HFSS Walkers MAX Hot Sauce and Fiery Prawn Cocktail, which will be followed by numerous other innovations and reformulations to satisfy evolving consumer demands.

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* vs. Average salt value of regular potato crisps

[1] For verification, see https://www.walkers.co.uk/mostloved.[2]PepsiCo Survey, 50 symbol or unaffiliated retail store owners or manager. Research conducted October 2022 by KAM.