PepsiCo has said it is trialling new paper-based outer packaging for its Walkers Baked multipacks, in a first for savoury snacks flexible packaging in the UK.
The trial pack is widely recyclable and will replace plastic outer wrapping on more than 300,000 six-pack multipacks of two popular Walkers Baked flavours – Sea Salt and Cheese and Onion.
The trial packs are available at 800 Tesco stores across the UK from 1 March.
“With this latest trial, people can buy a selection of Walkers Baked multipacks in paper-based outer packaging that can be easily and widely recycled with regular recycling at home. Feedback is so important in helping us deliver the best possible experience for consumers, and we can't wait to hear people's thoughts when the packs land in stores,” commented Rachael Smith, senior marketing manager for Walkers.
Earlier, the company has rolled out new cardboard outer packaging for millions of Walkers 22- and 24- bag multipacks following a successful trial.
PepsiCo said the new trial marks another step in its journey towards eliminating virgin fossil-based plastic from its crisp and snack bags across Europe by 2030.
“We're always exploring new packaging solutions that can help us reduce virgin fossil plastic use, in pursuit of our broader sustainable packaging goals. After more than two years in development, we're looking forward to testing this paper-based outer material with our consumers to better assess the role it could play in our future packaging portfolio,” said Gareth Callan, packaging sustainability lead at Pepsico UK & Ireland.
Kopparberg Launches Sweet Vintage Apple and Mango Ciders in 2025
