Skip to content
Search
AI Powered
Latest Stories

Wall's Pastry expands micro range with new vegan slices

Wall's Pastry expands micro range with new vegan slices

Sausage roll brand Wall’s Pastry is bringing a smile to vegan snackers across the nation, as it expands its popular range of microwavable slices with two new vegan flavours.

The Red Thai Curry Slice and Hearty Chilli Bean Slice will accompany Wall’s Pastry’s existing microwave range, which includes Mexican Chicken Fajita, Chilli Beef Burrito, Nacho Chilli Cheese, and Piri-Piri Chicken. The 100% plant-based products will launch from Thursday 11 November in selected UK Tesco stores.


The slices are a modern twist on the brand’s iconic product range of sausage rolls and other savoury pastries. They showcase flavours from around the world, and can be consumed both at home and on-the-go.

Mike Holton, brand manager at Wall’s Pastry, said: “With the growing demand for vegan products, we really wanted to create a new offering for our plant-based customers. Moving away from meat-eating should never mean compromising on taste, or convenience.

Walls Pastry Hearty Chilli Bean Slice

“Our microwave slices are designed to fit into busy routines and are perfect for a working from home snack, a quick office lunch or even as a tasty meal for students. We’re delighted to be expanding what is already a popular range, by bringing new products to the vegan market.”

The Red Thai Curry Slice is made with roasted sweet potatoes, red peppers and creamy coconut in a curry sauce. It has 9.3g of protein and contains 394 calories per 180g slice. The Hearty Chilli Bean Slice is filled with kidney beans, red peppers and sweetcorn in a spicy chilli sauce and contains 8.5g of protein, and 371 calories per 180g slice.

Mike added: “After seeing the success of our existing microwave slices, we’re really excited to bring this popular range to our vegan customers and expand further into the plant-based snacking space.

“The new products will provide a meat-free alternative to our micro and traditional slices and have the flexibility to be enjoyed hot or cold - becoming a new fridge-staple for vegan, vegetarian and flexitarian consumers.”

Red Thai Curry Slice, 180g - £1.50

Hearty Chili Bean Slice, 180g - £1.50

More for you

OREO partners with upcoming A MINECRAFT MOVIE for fun and prizes

OREO partners with upcoming A MINECRAFT MOVIE for fun and prizes

OREO is launching a one-of-a-kind partnership with the hotly anticipated A MINECRAFT MOVIE, in cinemas April 4.

The cookie brand has come together with the movie, set in a world where creativity is essential to one’s survival, to encourage fans to taste, play, win – serving up OREO’s most playful snacking experience to date, with money-can’t-buy prizes on offer.

Keep ReadingShow less
Feeling good shouldn’t be flavourless: new Fibre One campaign launches

Feeling good shouldn’t be flavourless: new Fibre One campaign launches

Weight wellness snack brand, Fibre One, has started the new year with a bang with its latest campaign and brand visual overhaul, “Your Treat Should Treat You Better”.

Fronted by the pleasure-full (but still 90 calories) indulgence of Fibre One’s Chocolate Fudge Brownies, the new campaign tells shoppers that, when temptation strikes, they can treat themselves without compromise. With bold, illustrated imagery and impactful messaging, it empowers consumers to find their main character energy, backed by the ethos: life’s too short for flavourless sacrifices and bland snacks.

Keep ReadingShow less
Walkers on-pack lunch promo returns: ‘Win Lunch Every Day for a Year’

Walkers on-pack lunch promo returns: ‘Win Lunch Every Day for a Year’

Walkers is bringing back its popular lunch campaign for the fifth year running with an on-pack promotion for shoppers to get their teeth into. Running from 20 January to 30 March, the promotion will be across Walkers Core, Walkers 45 per cent Less Salt and Walkers Baked ranges, as part of its commitment to make lunchtime even more enjoyable. The chance to win one of 121 daily prizes every day* spans across 45g grab bags, 32.5g standard packs, 70g PMPs, 6 pack SMP and 20 pack D2C - so whether shoppers are stocking up in advance, or grabbing a meal deal to go, they can take advantage of this tasty opportunity.

Sandwiches remain the top pick for lunchtime, with 50 per cent of people sticking to the same sandwich every day. A synonymous pairing, this promotion offers an even stronger incentive for shoppers to choose Walkers as their lunchtime accompaniment. With a total of 8,470 prizes throughout the promotional period up for grabs, there is plenty to play for, including a chance to win free lunch every day for a year. By stocking Walkers crisps, retailers can encourage shoppers to increase basket spend and drive repeat purchases as they return to try their luck at winning.

Keep ReadingShow less
Fortitude Drinks UK secures exclusive distribution rights for Pampero

Fortitude Drinks UK secures exclusive distribution rights for Pampero

Fortitude Drinks UK today (22) announces that it has been awarded the exclusive distribution rights for Pampero, the renowned Venezuelan rum brand, in the United Kingdom.

This partnership supports Fortitude Drinks' commitment to bringing world-class spirits to UK consumers and trade partners.

Keep ReadingShow less
Leerdammer launches ‘Deliciously Different’ TV ad

Leerdammer launches ‘Deliciously Different’ TV ad

Natural cheese slice brand Leerdammer will launch its new “Incognito” TV advertising campaign on 20 January – aiming to drive memorability with consumers by tapping into the brand’s “Deliciously Different” positioning and comedic tone of voice.

Based on the insight that Leerdammer’s mild and nutty flavour profile is truly irresistible, keeping consumers coming back time and time again, the ad sees a shopper returning to a supermarket sampling counter ‘incognito’ in various disguises, to enjoy multiple tastes of the cheese.

Keep ReadingShow less