Skip to content
Search
AI Powered
Latest Stories

Wall’s Pastry launches two new quiches

Wall’s Pastry launches two new quiches

Leading sausage roll brand Wall’s has announced the launch of two new quiches in two recipes, Cheese & Bacon and Cheese & Onion, as it looks to bring its big brand presence to the fresh quiche category.

Following the brand’s explosive growth in its core categories over the past two years, Wall’s is now on a mission to attract new shoppers to the quiche category.


While already a popular product within Chilled Savoury Pastry, quiche is dominated by own label products in larger family size formats. Using its pastry expertise and resonance with quiche consumers, Wall’s has developed an individual 170g quiche to cater for single serve occasions and inject growth into the category.

Both quiches are perfectly seasoned and made with extra mature Cheddar cheese, single cream, and Dijon mustard, encased in a delectable shortcrust pastry. The Cheese & Bacon Quiche is packed with beechwood smoked British bacon and the veggie-friendly Cheese & Onion Quiche is filled with fresh onion and Red Leicester cheese, perfect for consumers looking for an easy snack or a meal centre to serve alongside salads, soups or crispy potatoes.

WLS CO Quiche 170g

“As the nation’s favourite sausage roll brand, we are always looking at how we can use our expertise in pastry and trusted status to deliver exceptional food that adds value in the areas that need it most,” Jason Manley, brand director at Wall’s Pastry, which is part of The Compleat Food Group, said

“When we found that there was a demand for smaller quiche sizes, as well as a lack of any strong brand dominance within this space, we knew we had an opportunity to add something fresh to the category. Our delicious new quiches will give shoppers the confidence that what they’re picking up not only tastes great, but also won’t go to waste.”

Wall’s Cheese & Bacon Quiche (170g, £2.00 RRP) and Wall’s Cheese & Onion Quiche (170g, £2.00 RRP) are available now across convenience.

The quiche launch follows Wall’s entry into the food-to-go category earlier this year, with its Large Sausage Roll and Scotch Egg launching as snack options in Tesco’s meal deal. It’s part of the brand’s plans to introduce new formats and cater for more occasions in 2024, as it looks to offer even more delicious options for its customers.

“This is just the start of an exciting year for Wall’s, with more launches in the pipeline that will satisfy more occasions and offer people even more ways to enjoy traditional pastry classics in a format that suits them,” Manley added.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less