Warburtons has announced the launch of The Warburtons Foundation, pledging to help more families at a time of continued financial uncertainty.
The Foundation, which will focus on three key areas: product donation, education, and financial giving, is launching with a commitment to donate one million products by the end of the year to schools, foodbanks, and community groups.
This sits alongside a trial with the charity Magic Breakfast in which Warburtons will be supplying fresh bread to children in 30 schools.
In addition, the Foundation has developed a programme to help tackle the gap in food education. The programme, named ‘Bake the Most of Life’, will support both primary and secondary schools with curriculum linked, free online resources.
The specially crafted lesson plans and interactive content, designed to engage kids on healthy eating and food provenance, will be available for all schools to access, with a target of reaching 1.5 million children in the next three years.
The Foundation has also invited community groups to apply for grants from £400 up to £20,000 as part of its financial giving programme.
Jonathan Warburton, Chairman of Warburtons, said: “As a family business, we know how difficult the past two years have been for people across the country. And we know that right now, in many ways, things aren’t getting any easier. That’s why we have launched The Warburtons Foundation, with an ambitious pledge to donate 1m fresh baked products this year to those in need.
“Our industry is dealing with a range of challenges at the moment, from the rising price of wheat to the availability of ingredients, and we are doing all that we can to absorb the impact these are having on our business, to avoid affecting those that enjoy our products every day. We have seen our business weather significant impacts over the past two years, but we’ve come out on the other side and want to continue giving back to our communities.”
