Warburtons launches new ad with Samuel L. Jackson in starring role 

Warburtons, the UK’s largest bakery brand, has unveiled its latest TV advert, Mad About The Bread, featuring legendary Hollywood actor Samuel L. Jackson (SLJ) in the starring role, alongside bakery boss Jonathan Warburton.

Mad About The Bread is the latest addition to Warburtons’ line up of now-iconic storytelling adverts, which have previously featured A-List celebrities including George Clooney, Robert De Niro and Sylvester Stallone.

“It was a pleasure to meet the man at the helm of Britain’s biggest family bakery," said Jackson. "And what an honour to follow in the footsteps of ‘Bolton alumni’, George Clooney and Robert DeNiro. We had a lot of fun on set so I hope people enjoy the finished product - the ad AND Toastie Loaf!"

Jonathan Warburton, Chairman of Warburtons, said, “At Warburtons, we pride ourselves on the care that goes into making sure that every single loaf is as fresh and high quality as possible. Quality is truly at the heart of our 147-year-old business, and this new ad is a real celebration of that passion. Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience, and we hope to bring some light-hearted humour to viewers at home – while reminding the nation that our Toastie truly offers our customers the best of the best.”

Billy Faithfull, Executive Creative Director, Joyful & Triumphant, commented, “Spending time with the family talking about quality, you realise doing things properly is a family trait, bred (or baked?) into the current leadership. Take your baking seriously, but never yourselves said Jonathan’s father, Derek. So we figured the most unserious way to bring to life the Warburtons maxim was to cast Hollywood’s most serious monologist Samuel L. Jackson as Jonathan Warburton. We hope people will think twice before questioning the unique quality of a Warburtons Toastie Loaf, at least for the next generation or two."

The new ad will go live on social media from Wednesday 20 September and will air on UK TV from Friday 22 September.