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Warburtons launches PMP range for iconic product

Warburtons launches PMP range for iconic product
Andy Marino
By Andy MarinoJul 26, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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This September, bakery brand Warburtons will be putting its signature Toastie loaf into price-marked packaging for convenience stores across the UK.

Shoppers have been found to buy more wrapped bakery with PMP than the convenience category average and the signature wax paper-wrapped 800g Toastie Loaf (RRP £1.39) will join Warburtons’ existing ranges in the convenience bakery category and complement the already existing range of PMPs (Wholemeal 800g £1.29 PMP, Half & Half 800g £1.29 PMP and Crumpets 99p PMP)

The move – a first ever for the Toastie loaf – will be a boost for convenience customers and their bakery selection; one of their biggest drivers of footfall with over half of wrapped bakery shoppers purchasing a PMP when in store.

It will allow convenience stores to offer both popular products at a maximum price, meaning consumers can enjoy the best quality products at the best possible price, every day.

Warburtons 6 Crumpets PMP 2021 AW

“As a family business, we’re committed to putting high quality, fresh products on shelves across the UK," said Jonathan Warburton, Chairman of Warburtons. "Offering our iconic Toastie loaf and crumpets to convenience stores as price-marked packs means these products, that people know and love, will be available at great prices across the country.”

Warburtons price marked packs of Toastie 800g will be available from September 2022 at stockists including BestOne, Costcutter and Spar

jonathan warburtonpmpwarburtons

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