WARP, the UK’s fastest-growing independent snacks manufacturer, has unveiled its new identity.
From March 25, the company will be known as PROPER SNACKS, a name change that reflects its ambition to lead the European snacking industry into a new era of innovation, taste, health and purpose.
With a presence in 10 countries across Europe and a newly established manufacturing hub in Nuneaton, PROPER SNACKS has proven itself as a true innovator in the snacking category.
The company’s portfolio includes two well-loved brands:
- PROPER: a brand that revolutionised healthy snacking in 2011 through its bestselling PROPER popcorn then challenged the status quo with PROPER chips range, the most successful savoury snack innovation in the last 10 years
- Eat Real: the UK’s No. 1 Free-From snack company and pioneer in plant-based innovation since 2014
In a landmark achievement, PROPER SNACKS has been recertified as a B Corp - this time as a manufacturing company - solidifying its position as the UK’s largest certified snacks manufacturer.
This milestone underscores the company’s commitment to responsible sourcing, natural ingredients, and a palm oil-free future.
In 2025, PROPER SNACKS will accelerate its investment in innovation, sustainability and growth, doubling down marketing efforts and brand awareness campaigns.
Consumers can expect bold new flavours, innovative product launches and strategic partnerships, building on PROPER’s Barbie and Netflix collaborations of 2024.
Alex Brittain, CEO of PROPER SNACKS, commented, "Improving snacking has been in our DNA from day one. We are a proud B Corp, and our third recertification is a testament to our commitment to raise standards for our snackers, our people, and the entire industry.
We're here to reinvent snacking as an act of positive wellbeing and our new identity is a reflection of our mission.
"As we look ahead to a year of increased investment and innovation across our brands, PROPER SNACKS is doubling down on making snacks that not only taste great but drive positive change."
