Nisa Local, also known as The Brow, in Watford, has donated £1,200 to the International Society for Krishna Consciousness (ISKCON) Bhaktivedanta Manor through Nisa’s Making a Difference Locally (MADL) charity.
The donation will directly support the Bhaktivedanta Manor's ongoing initiative to provide free daily meals to those in need within the community.
Pruthvi and Manjit Dabhi, owners of Nisa Local, The Brow Watford, said the they recognise the vital role these meals play in ensuring food security for vulnerable individuals and families.
"We are committed to supporting our local community," the couple said. "We understand that there are people in our neighbourhood who are struggling to make ends meet, and we are proud to partner with ISKCON Bhaktivedanta Manor to help them continue their important work."
MADL is part of Nisa’s commitment to giving back to the communities it serves. Since its inception, the initiative has donated over £17 million to local charities and community organisations.
MADL raises funds in Nisa partner stores from sales of all Co-op and Heritage own-label products, with a percentage going into a virtual fund for retailers to donate. Additional funds can also be raised via in-store collecting tins and clothing banks.
"We are incredibly grateful for the generous donation from Nisa Local, The Brow Watford," said Vaisnava Das, spokesperson for ISKCON Bhaktivedanta Manor. "With each free meal costing approximately £1, this donation will allow us to provide over 1,200 meals to those who need them most."
Kate Carroll, head of charity at Nisa, added: “This fantastic donation from The Brow will support some of the most vulnerable people in Watford and enable those families in need to receive free meals. I’m so proud that our Nisa retailers are committed to supporting their communities and are working with MADL to deliver this much needed funding.”
