Skip to content
Search
AI Powered
Latest Stories

‘We Love Cake’ launches puddings for Veganuary

‘We Love Cake’ launches puddings for Veganuary

Bells of Lazonby’s free-from arm, "We Love Cake", will launch three new puddings and desserts targeting the Veganuary shopper trend in 2023.

The award-winning Cumbrian bakery will release a "Choc-a-lot" pudding, "Caramelicious" Salted caramel and chocolate tart and "When life gives you lemons" lemon tart in January. The two tarts are currently sold into the foodservice market via frozen wholesale.


The range is vegan, wheat, milk and gluten free and promises to satisfy the sweetest of sweet tooths.

The new line follows a successful 12 months for the brand, with We Love Cake being named the fastest growing free-from sweet bakery brand for two consecutive years – growing +232 per cent in volume and +249 per cent value year on year*.

Made on the edge of the Lake District by renowned family bakers since 1946, Bell's delicious desserts are baked in small batches by skilled bakers and finished by hand. They promise to taste-match favourite household flavours and iconic desserts without compromising on vegan dietary needs.

Looking to secure a gap in the market for luxe, indulgent free-from desserts, as well as staying on top of flavour trends, head of marketing for Bells of Lazonby, Josh Boydell-Smith believes Veganuary is the perfect platform to launch the new lines.

“We Love Cake pioneer creating vegan, gluten, wheat and milk free products taste as good as the conventional offering," he said. "Our bakers are always exploring trends and re-visiting recipes, to ensure our products taste as good, if not better, than the non-free from alternative.

“In the free-from space there is a real gap in the market for indulgent trends, the vegan lemon tart has all the zing of a classic Tarte Au Citron, something many wouldn’t expect from the free-from category. With Veganuary growing year on year, it is important to capture shoppers who will be looking to adapt their whole diet while still having treats.”

Available in packs of two, the "When life gives you lemons" tarts were awarded BIA Baking Industry "New Product of the Year" prize: RRP £2.50. "Caramelicious tarts" RRP £2.50. Sold as a sharing tray, the Choc-a-lot pudding RRP £3.00.

The new We Love Cake tarts are currently available to UK frozen wholesale, sold individually wrapped, exclusively via Central Foods.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less