Weetabix has announced that Weetabix Crispy Minis has achieved significant milestones, now establishing itself as a £31million brand per annum since its original launch in 1997. This impressive feat underscores the brand's remarkable success and continued popularity among consumers.
Weetabix Crispy Minis has become the fastest-growing brand within the top ten Tasty Cereal category, with a +15 per cent increase in value sales year-on-year. The company said this growth is a testament to the product's "unique appeal of great taste and nutrition, which has resonated strongly with family households across the UK". Non-HFSS compliant and featuring no "red traffic lights" on the packaging, it makes for a fun yet healthy breakfast cereal that can be enjoyed by all ages.
The brand's success is further highlighted by a +21 per cent increase in new shoppers, indicating a growing base of loyal customers.
"We are incredibly proud of the success Weetabix Crispy Minis has achieved," said Christian Sarginson, Marketing Manager – Weetabix Portfolio.
"Fun, delicious and nutritious, the significant growth in value sales and new shoppers is a clear indication that our commitment to quality and innovation is resonating with consumers. This success follows our fresh new packaging and branding, as well as a new Weetabix TV campaign that aired at the end of last year.
“We are particularly excited to see such a strong response from teens and young adults, who are choosing Weetabix Crispy Minis as their go-to tasty cereal to start their day off right; whether that’s facing school exams, university, or overcoming the everyday challenges!"
The surge in popularity of Weetabix Crispy Minis reflects the brand's dedication to providing delicious and nutritious breakfast options that cater to the modern consumer's lifestyle. As Weetabix continues to innovate and expand its product offerings, it remains committed to maintaining the high standards that have made it an iconic brand for generations.
