Skip to content
Search
AI Powered
Latest Stories

Weetabix gathers in successful harvest despite weather

Weetabix gathers in successful harvest despite weather

Weetabix is celebrating that once again it is able to meet its commitment to sourcing every grain of its Weetabix wheat from within 50 miles of its factory in Burton Latimer.

Following this summer’s temperamental weather conditions, there were worries amongst farmers about a restricted crop growth and a repeat of last year’s disappointing harvest. Thanks to the tireless work of farmers in Weetabix’s Growers Group based in Northamptonshire, this year’s harvest will once again provide the highest quality British wheat for the cereal.


The Growers Group is a collective of farmers who are proud to grow the best quality wheat for Weetabix. It was established in 2010 as part of the company’s commitment to source the wheat for Weetabix exclusively from farms within a 50-mile radius of its mills. Over 350 local farmers have participated in the scheme, growing approximately 75,000 metric tonnes of wheat each year across more than 4 million acres, equivalent to almost 3,000 football pitches, in fields that protect natural wildlife.

Since it began in 1932, the Weetabix Food Company has been rooted in sustainable practices. The Growers Group has been a key part of the company’s sustainable sourcing policy and is made up of environmentally aware farmers who Weetabix trust to grow, harvest, store and deliver the finest quality wheat. The Group helps to keep food miles low and aims to establish sustainable farming practices too.

Weetabix has proudly produced Britain’s favourite breakfast cereal from its Burton Latimer factory in Northamptonshire for nearly 90 years. Made from 100 percent wholegrain, a serving of Weetabix is high in fibre as well as being low in fat, sugar and salt; making it the perfect way to start the day.

“Our relationship with local farmers goes back to the beginnings of the company and we’re incredibly proud of the work they do each and every harvest for us," said John Petre, Head of Supply Chain and Technical at Weetabix. "The past year has refocused lots of minds on the importance of buying and eating local to support communities and to reduce food miles. We’re only as good as the wheat we buy, so working with our Growers Group in partnership on sustainability means we can make a bigger impact together than we could have done apart.”

Fay Johnson, Partner at Rectory Farm in Leicestershire which supplies wheat to Weetabix through the Growers Group said: “After concerns about crops, it’s great to be able to deliver such a good quality harvest for Weetabix and to do it in a sustainable way.”

More for you

Budget 2024: Local shops to face significant new pressure

(Photo by JUSTIN TALLIS/AFP via Getty Images)

(Photo by JUSTIN TALLIS/AFP via Getty Images)

Budget 2024: Local shops to face significant new pressure

Local shops will face significant new pressures as a result of today’s Budget, the Association of Convenience Stores (ACS) has warned.

Chancellor Rachel Reeves' budget's impact will be felt unevenly across the UK’s 50,000 convenience stores, with some measures such as business rate relief and the increased employment allowance mitigating costs for smaller independent stores, while providing no help for chains and larger independent businesses.

Keep ReadingShow less
Post Office cash deposits and withdrawals
Post Office, DPD partners to rollout ‘Click and Collect’ services
Post Office, DPD partners to rollout ‘Click and Collect’ services

Parliament to launch inquiry into Post Office Horizon scandal compensation delays

Parliament is to launch an inquiry into delays in compensation settlements for sub postmasters affected by the Horizon scandal.

The newly-formed Business and Trade Select Committee will call ministers, subpostmasters and their lawyers to give evidence next week with a second session to follow in mid-November. The Committee’s chair, Liam Byrne MP told ITV News that there was “definitely a delay” in people coming forward for payment.

Keep ReadingShow less
Bacup Wine and Convenience shop, 34 Burnley Road, Bacup.

Bacup Wine and Convenience shop, 34 Burnley Road, Bacup.

Robbie MacDonald via LDRS

Shop’s licence bid rejected over illegal vapes and ‘no regard’ for children’s safety

A Rossendale shop has had a licence bid rejected after repeatedly selling vapes to children and having illegal products on its premises.

Management at the Ibra Superstore at 34 Burnley Road, Bacup, have shown ‘no regard’ for children’s protection and safety, and have insufficient controls for licensing, Rossendale councillors have ruled.

Keep ReadingShow less
SPAR retailer hits target to secure £100,000 free stock from James Hall

SPAR retailer hits target to secure £100,000 free stock from James Hall

SPAR North of England retailer Dara Singh Randhawa’s family store has been awarded £100,000 of free stock after hitting all his targets since moving to the symbol.

Dara and his family, who have their SPAR store in Patrington in the East Riding of Yorkshire, joined SPAR through its association with James Hall & Co. Ltd in August 2023 having taken the decision to maximise the store’s potential.

Keep ReadingShow less
Pound Sterling bank notes
iStock

National Living Wage to increase to £12.21 in April 2025

The government has on Wednesday announced its acceptance of the Low Pay Commission’s (LPC) recommendations on the rates of the National Minimum Wage (NMW), including the National Living Wage (NLW).

The rates which will apply from 1 April 2025 are as follows:

Keep ReadingShow less