Skip to content
Search
AI Powered
Latest Stories

Weetabix joins Marcus Rashford’s task force

Weetabix has joined the growing list of food companies signing up to support Marcus Rashford’s Child Poverty Task Force, which aims to tackle hunger among children.

The Manchester United and England forward has formed the taskforce with some major food brands early this month after successfully campaigning for school food vouchers to be provided over the summer holidays in Britain.


General Mills and Mars Food have later separately announced that they would be joining the initiative.

Weetabix said its support to the task force is part of its ongoing mission to provide a healthy breakfast to the nation’s disadvantaged school children.

The company behind the nation’s favourite breakfast cereal has also endorsed the campaign’s policy requests for the expansion of the free school meals scheme.

These include the expansion of free school meals to children whose families are on universal credit, expansion of holiday provision to all children on free school meals, and increasing the value of Healthy Start vouchers.

“We believe that no child should have to start their school day hungry, which is why we’re supporting Marcus in his ambition for the free school meals scheme to be expanded,” commented Sally Abbott, managing director of Weetabix UK and Ireland.

“Weetabix is founded upon belief that everyone should start the day with a healthy and nutritious breakfast and nearly ninety years on, we continue to uphold this principle.”

The task force includes major British supermarket chains and food companies such as Kellogg’s among others.

Marcus Rashford said: “Breakfast Club played an integral part in my life. Not only did it guarantee that I had fuel to sustain the day and really engage in learning but it is where I formed my life friendships. Breakfast Clubs offer a community, an acceptance and I’m thrilled to be announcing Weetabix as the newest member of the Task Force knowing the efforts they put in to support these vital services.”

Earlier this month, Weetabix has announced a partnership with charity Magic Breakfast, offering free healthy school breakfasts to disadvantaged children in areas across England and Scotland.

More for you

A woman enters the Selfridges department store

A woman enters the Selfridges department store on December 13, 2024 in London, England

Photo by Leon Neal/Getty Images

Retail faces mixed fortunes in 2025 amid cost pressures, AI opportunities, and high street revival


The UK retail sector is bracing for a challenging but opportunity-filled 2025, according to Jacqui Baker, head of retail at RSM UK. While the industry grapples with rising costs and heightened crime, advancements in artificial intelligence and a revival of the high street offer potential pathways to growth, she said.

Keep ReadingShow less
unsafe soft drinks seized in Southend

Unsafe soft drinks seized in Southend

Photo: Southend-on-Sea City Council

1,100 unsafe soft drinks seized in Southend safety crackdown

Southend-on-Sea City Council officials have secured food condemnation orders from Chelmsford Magistrates Court, resulting in the seizure and destruction of 1,100 unauthorised soft drinks.

The condemned drinks, including Mountain Dew, 7-UP, Mirinda, and G Fuel energy drinks, were found during routine inspections of food businesses across Southend by the council’s environmental health officers.

Keep ReadingShow less
Charity Super.Mkt at Brent Cross Shopping centre in north London

A customer browses clothes inside Charity Super.Mkt at Brent Cross Shopping centre in north London on, December 17, 2024

Photo by JUSTIN TALLIS/AFP via Getty Images

Brits kindle Christmas spirit with second-hand gifts

Bursting with customers one afternoon the week before Christmas, a second-hand charity shop in London's Marylebone High Street looked even busier than the upscale retailers surrounding it.

One man grabbed two puzzle sets and a giant plush toy as a present for friends, another picked out a notebook for his wife.

Keep ReadingShow less
Nothing is more important than your Mental Elf

Nothing is more important than your Mental Elf

Lancashire Mind’s 11th Mental Elf fun run was its biggest and best yet – a sell-out event with more than 400 people running and walking in aid of the mental charity, plus dozens more volunteering to make the day a huge success.

The winter sun shone on Worden Park in Leyland as families gathered for either a 5K course, a 2K run, or a Challenge Yours’Elf distance which saw many people running 10K with the usual running gear replaced with jazzy elf leggings, tinsel and Christmas hats.

Keep ReadingShow less
A woman walks past a window display promoting an ongoing sale

A woman walks past a window display promoting an ongoing sale, on December 13, 2024 in London, England.

Photo by Leon Neal/Getty Images

Retail sales disappoint before Christmas

UK retail sales rose less than expected in the runup to Christmas, according to official data Friday that deals a fresh blow to government hopes of growing the economy.

Separate figures revealed a temporary reprieve for prime minister Keir Starmer, however, as public borrowing fell sharply in November.

Keep ReadingShow less