‘Welcome to Weetabixshire’ sign which has been erected in the Northamptonshire town of Burton Latimer to mark the new proposed county lines of Weetabixshire. (Photo: Michael Leckie/PA Wire)
Leading cereal brand Weetabix has started a campaign calling on the government to create a new county, called ‘Weetabixshire’.
The brand wants the 50 mile radius location around the Weetabix Mills in Burton Latimer, North Northamptonshire, where all the wheat in Weetabix Original is grown, to be formally recognised as a county in its own right.
“It’s all about supporting our brilliant farmers in the local area who pour their passion in to every ‘Bix to produce the best wheat and whose hard graft is at the heart of every box,” the brand said in a Change.org petition.
“We believe this is something that should be both celebrated and protected. Our iconic golden grain and our Weetabix way is what makes every breakfast so special, and we want to mark that by declaring the land it comes from as a destination in its own right!”
The campaign is also a fitting tribute to their 1,100-strong workforce, who use wheat from Weetabixshire to make 11 million Weetabix biscuits every day, equating to almost 8,000 every minute - highlighting the passion, craftmanship and care that goes into every grain of their beloved wheat.
Three 7ft tall ‘Welcome to Weetabixshire’ signs were erected in the Northamptonshire town of Burton Latimer, to mark the centre of Weetabixshire, and on the edges of St Neots and Rutland to pointedly mark the new proposed county lines.
Weetabix have also rebranded the local Burton Latimer Town Cricket Club as Weetabixshire Cricket Club and Meadowside Primary School in Burton Latimer is now Weetabixshire Primary School, bringing the brand’s affection for its hometown to life and bringing the community together.
Meadowside Primary school pupils (left to right) Junior, Theo, Esha, Lily, and Isabelle in front of a ‘Welcome to Weetabixshire’ sign which has been erected in the Northamptonshire town of Burton Latimer to mark the new proposed county lines of Weetabixshire. (Photo: Michael Leckie/PA Wire)
Weetabix farmer, Jim Beaty, said: “My farm is less than a mile from the Weetabix mills and I can smell the Bix being made every morning, so seeing all these people come down to the local area in support of Weetabixshire, fills me with such pride. It shows how much the community values us for the jobs we do on a daily basis, and I can’t express my gratitude enough towards them.”
The petition, launched on November 10, has more than 750 signatures as of 3.30 pm on Monday (17), with many appreciating the support to the local farmers.
Lorraine Rothwell, Head of Brand at Weetabix, said: “We’re proud to say our sourcing is local and facilitated by our network of incredible farmers, who are the backbone of Weetabix, so we wanted to show it off!”
“Keeping our sourcing local means we can support the farming community right here in Northamptonshire, working directly with growers who share our passion for delivering the very best wheat in the most sustainable way. Not to mention, sourcing our hero ingredient so close to home cuts down on our own food miles.”
Weetabix is also offering a free breakfast for 100 persons who sign up as a ‘resident’ and support the campaign.
This activity comes hot on the heels of a brand refresh for the iconic cereal, who have updated their packaging to hero and profile their famers on pack. The new-look pack also includes a Bix-shaped QR code that links to a dedicated traceability website featuring an interactive map of that all-important 50-mile radius, allowing shoppers to explore the farms within the Weetabix Growers Group and learn more about the farmers and modern farming practices at their helm. This includes environmental initiatives such as regenerative agriculture, renewable energy and the reduction of greenhouse gases.
1. One in five people who have successfully quit smoking in England currently vape, with an estimated 2.2 million individuals using e-cigarettes as a smoking cessation tool.
2. The increase in vaping among ex-smokers is largely driven by the use of e-cigarettes in quit attempts, with a rise in vaping uptake among people who had previously quit smoking for many years before taking up vaping.
3. While vaping may be a less harmful option compared to smoking, there are concerns about the potential long-term implications of vaping on relapse risk and nicotine addiction. Further research is needed to assess the impact of vaping on smoking cessation outcomes.
ABOUT one in five people who have stopped smoking for more than a year in England currently vape, equivalent to 2.2 million people, according to a new study led by UCL researchers.
The study, published in the journal BMC Medicine and funded by Cancer Research UK, found that this increased prevalence was largely driven by greater use of e-cigarettes in attempts to quit smoking.
However, the researchers also found a rise in vaping uptake among people who had already stopped smoking, with an estimated one in 10 ex-smokers who vape having quit smoking prior to 2011, when e-cigarettes started to become popular. Some of those smokers had quit for many years before taking up vaping.
The study looked at survey data collected between October 2013 and May 2024 from 54,251 adults (18 and over) in England who reported they had stopped smoking or had tried to stop smoking.
“The general increase in vaping among ex-smokers is in line with what we might expect, given the increasing use of e-cigarettes in quit attempts. NHS guidance is that people should not rush to stop vaping after quitting smoking, but to reduce gradually to minimise the risk of relapse,” lead author Dr Sarah Jackson, of the UCL Institute of Epidemiology & Health Care, said.
“Previous studies have shown that a substantial proportion of people who quit smoking with the support of an e-cigarette continue to vape for many months or years after their successful quit attempt.
“However, it is a concern to see an increase in vaping among people who had previously abstained from nicotine for many years. If people in this group might otherwise have relapsed to smoking, vaping is the much less harmful option, but if relapse would not have occurred, they are exposing themselves to more risk than not smoking or vaping.”
For the study, researchers used data from the Smoking Toolkit Study, an ongoing survey that interviews a different representative sample of adults in England each month.
The team found that one in 50 people in England who had quit smoking more than a year earlier reported vaping in 2013, rising steadily to one in 10 by the end of 2017. This figure remained stable for several years and then increased sharply from 2021, when disposable e-cigarettes became popular, reaching one in five in 2024 (estimated as 2.2 million people).
The researchers found, at the same time, an increase in the use of e-cigarettes in quit attempts. In 2013, e-cigarettes were used in 27 per cent of quit attempts, while in 2024 they were used in 41 per cent of them.
Senior author Professor Lion Shahab, of UCL Institute of Epidemiology & Health Care, said: “The implications of these findings are currently unclear. Vaping long term may increase ex-smokers’ relapse risk due to its behavioural similarity to smoking and through maintaining (or reigniting) nicotine addiction. Alternatively, it might reduce the risk of relapse, allowing people to satisfy nicotine cravings through e-cigarettes instead of seeking out uniquely harmful cigarettes. Further longitudinal studies are needed to assess which of these options is more likely.”
Independent retailers association Bira has held a meeting with members of the Treasury team to discuss concerns following its robust response to the Government’s recent Budget announcement.
The Budget, labelled by Bira as "devastating" for independent retailers, was met with widespread indignation from Bira members.
Andrew Goodacre, CEO of Bira, said: “Thank you to all the members who have shared their thoughts on the impact of the budget. Based on this feedback, Bira has been robust in its response and judgement of the budget, especially where it is hurting the medium sized independents by as much as an extra cost of £200K per annum.
“We have also held a meeting with members of the Treasury team to discuss our concerns. Whilst there were no indications that any changes would be made, our concerns were listened to.
“We also discussed the proposed reform to business rates which is due to be in place for April 2026. It was clear from the meeting that Bira will be fully involved with this reform.”
Bira, representing over 6,000 independent retailers across the UK, earlier stated that the reduction in business rates relief from 75 per cent to 40 per cent (capped at £110k) from April 2025 will more than double costs for many retailers.
As a post-budget reaction, Goodacre said on Oct 30, "This is without doubt the worst Budget for independent retailers I have seen in my time representing the sector. The government's actions today show complete disregard for the thousands of hard-working shop owners who form the backbone of our high streets.
"Small retailers, who have already endured years of challenging trading conditions, now face a perfect storm of crippling cost increases. Their business rates will more than double as relief drops from 75 per cent to 40 per cent, while they're hit simultaneously with employer National Insurance rising to 15 per cent and a lower threshold of £5,000, down from £9,100. Add to this the minimum wage increase to £12.21, and many of our members are telling us they simply cannot survive this onslaught."
East of England Co-op said it has improved labour productivity whilst improving customer service delivery in-store with an Electronic Shelf Label (ESL) solution from Pricer, the leading in-store automation and communication solutions provider.
Established in 1861, East of England Co-op is now the largest independent retailer operating in the East of England. In addition to the 120 food stores it operates in the region, the regional cooperative also offers customers specialist services, such as funerals, security, travel agents and petrol filling stations across Essex, Suffolk, Norfolk, Cambridgeshire and Hertfordshire.
Having announced the roll-out of Pricer’s ESLs to its entire store estate in March, East of England Co-op now uses Pricer’s solution, powered by its cloud-based Plaza platform, to centrally manage and control pricing, product information and promotions across all its ESLs.
Eliminating the need for manual updates, the ESLs deliver real-time price and promotions updates, reducing the risk of pricing errors and ensuring accuracy and efficiency in shelf-edge operations.
The solution also drives overall store efficiency by enabling store colleagues to focus their efforts on customer-focused and value-adding tasks that deliver store performance.
With the new ESL solution now deployed in around 40 per cent of its retail estate, East of England Co-op has already seen significant boosts to labour productivity, drastically reducing the manual effort of store colleagues in maintaining shelf-edge processes, including printing and tearing label strips as well as replacing paper labels.
Before it was spending tens of thousands of labour hours each year completing manual shelf-edge processes, now it estimates labour time that would have been spent on maintaining traditional paper labels has been reduced by 70 per cent.
This also allows store associates to focus time on customer-facing, service-oriented tasks to improved customer experience in-store. Additionally, the move to ESLs has also helped East of England Co-op reduced store printing costs by 50 per cent as well as saving paper use and waste from traditional physical labels.
“The standout aspect of our ESLs Programme is the collaborative spirit Pricer has fostered within the delivery team,” Stephen Lamb, head of program delivery, East of England Co-op, commented.
“This partnership has navigated the challenges of an intensive change programme, demonstrating resilience and adaptability while exceeding the original scope of price and promotion for tangible benefits. Built on a foundation of trust, the feedback from our Co-op technical teams, business units, store colleagues and Pricer highlights how we’ve worked together to seize opportunities.”
Peter Ward, UK country manager at Pricer, said: “We know driving labour productivity in-store is a key focus for retailers, who want to be able to leverage one of their most important and valuable assets – their store staff – to those tasks that drive the most value to customers. Through ESLs, East of England Co-op has freed store associates to serve, deliver efficiency gains and customer experience enhancement, whilst still achieving all the automated operational requirements to effectively merchandise and maintain the shelf-edge.”
PayPoint Plc has on Thursday has announced a robust financial performance for the half year ending 30 September, making continued progress towards achieving an underlying EBITDA of £100 million by the end of FY26.
The company’s UK retail network increased to 30,151 sites during the period, from 29,149 at the end of the previous fiscal year. 70 per cent of these are independent retailers, and the rest in multiple retail groups.
The group reported a 20.6 per cent year-on-year increase in underlying EBITDA, reaching £37.5m, and a 23.4 per cent rise in underlying profit before tax to £26.9m.
“This has been a strong half year for PayPoint where we have delivered a positive financial performance,” Nick Wiles, chief executive, said.
“The resilience of our businesses combined with the growing opportunities to deliver value-add solutions to our clients, continue to underline our confidence in building further momentum in our key growth building blocks.”
Wiles said consumer behaviour has improved from a slow start in April although remains subdued, with broader economic indicators demonstrating the continuing challenging environment for UK consumers.
“We are now putting greater focus on harnessing our enhanced platform through better connecting our increased capabilities and achieving greater collaboration across the business as a whole, opening up more revenue opportunities to the benefit of our clients and customers,” he added.
Total revenue rose by 6.7 per cent to £135m, with net revenue increasing by 6.0 per cent to £84.6m. PayPoint's Shopping division, a cornerstone of the business, saw net revenue grow by 2.5 per cent to £32.9m, supported by a 10.3 per cent increase in service fees. Card payment revenue also grew marginally by 1.2 per cent to £16.6m, despite a 2.8 per cent dip in total card processed values to £3.6 billion.
The UK retail network increased to 30,151 sites (31 March 2024: 29,149), with 70.0 per cent in independent retailer partners and 30.0 per cent in multiple retail groups
The E-commerce division reported the most substantial growth, with net revenue surging 56.9 per cent to £8.0 million. Parcel transactions soared by 47 per cent to 61.9 million, buoyed by the expanded Collect+ network, which now spans over 13,400 sites, with further expansion planned to support volume growth and the rollout of Royal Mail partnership.
The Love2shop segment saw net revenue climbing 7.4 per cent to £18.m. The division processed £67 million in billings during the period, reflecting the success of corporate API integrations and a restructured new business team.
The Payments and Banking division experienced a slight decline, with net revenue dipping by 0.8 per cent to £24.9m, attributed to the phasing out of legacy energy bill payments and reduced cash transactions.
The group has also introduced a new strategic focus, described as the “seventh building block,” which aims to connect PayPoint’s diverse capabilities across payments, rewards, gifting, and loyalty solutions to drive growth.
Despite the challenges posed by a subdued consumer environment in the UK, Wiles said the business remains confident in its growth trajectory.
“Our core characteristics of strong earnings growth, cash flow generation, and capital discipline, along with the continued growth across the group, give the board confidence in delivering further progress in the year and meeting expectations,” he said.
UK claimants announced Wednesday legal action against US pharmaceutical and cosmetics giant Johnson & Johnson, alleging that women diagnosed with cancers were exposed to asbestos in the company's talcum powder.
J&J risks UK court action for the first time over the allegations, having faced a series of similar lawsuits in North America.
KP Law, the firm representing about 2,000 claimants, said "women who have been diagnosed with life-changing and life-limiting cancers were exposed to asbestos contained within the company’s talcum powder".
In response Erik Haas, J&J's worldwide vice president of litigation, said "Johnson & Johnson takes the issue of talc safety incredibly seriously and always has".
Haas added that J&J's own analysis found an absence of asbestos contamination in its products and said "independent science makes clear that talc is not associated with the risk of ovarian cancer nor mesothelioma".
J&J has until the end of the year to respond to a letter sent on behalf of KP Law's clients, following which documents will be filed in the High Court.
The law firm is representing predominantly women regarding the case, and says it has been contacted by thousands more, adding that some have died of their cancers.
Lawyers claim that the US-based corporation knew "as early as the 1970s that asbestos in its talc products was dangerous but failed to warn consumers and carried on producing and selling the products in the UK until as recently as 2022".
J&J said that Kenvue, its former consumer-health division that it separated out in 2023, is responsible for "any alleged talc liability that arises outside the US or Canada".
"Decades of testing by experts... demonstrates that the product is safe, does not contain asbestos, and does not cause cancer,” Kenvue said in a statement.
However, in September, J&J increased its offer to settle talc claims relating to ovarian cancer in the US to around $8 billion (£6.32bn) to be paid over 25 years.
Earlier this year, the company agreed to pay $700 million to settle allegations it misled customers about the safety of its talcum-based powder products in North America.
The company did not admit wrongdoing in its settlement but withdrew the product from the North American market in 2020.
The World Health Organisation's cancer agency in July classified talc as "probably carcinogenic" for humans.
A summary of studies published in 2020 covering 250,000 women in the US did not find a statistical link between the use of talc on the genitals and the risk of ovarian cancer.