Weetabix’s partnership with The Football Associations of the home nations and Republic of Ireland is returning this summer with a major new on-pack promotion just in time for football season.
Running from 31st May to 30th September across products from Weetabix’s HFSS-compliant portfolio, including Weetabix Original, Weetabix Crispy Minis, Weetabix Protein and Weetabix On The Go, the brand will excite families at the cereal aisle, and beyond, with an offer of "money can’t buy" prizes.
Prizes include tickets to international fixtures across all five nations, signed shirts, football equipment and Weetabix vouchers. Shoppers simply scan a code on the product to find out instantly if they’ve won.
The promotion is the first in a huge year of football activation for the brand, with more planned to coincide with the 2022 FIFA World Cup in November. The campaign will be supported with in-store displays and social media content, aiming to encourage kids to get active and help the nation to embrace healthy breakfast choices and make a strong start to the day.
Outer cases for the wholesale sector will be updated to feature football assets, and the packs will be widely available for the convenience channel.
“We’re proud to be championing women’s football and will be featuring women’s players from all five nations on our packs and point of sale," said Lorraine Rothwell, Head of Marketing at Weetabix. "Last year’s partnership with the Football Associations brought in new customers to Weetabix and we’re expecting big things again.
“With the UEFA Women's Euros 2022 taking place in England, the nation will be buzzing with football fever. Combine this with incredible prizes on offer and our ongoing sponsorship of grassroots football, we expect this to excite, engage and inspire shoppers. The partnerships give us an opportunity to encourage people to have a proper breakfast to set them up for a massive day supporting their team, whether they are at home or on the move.
“Weetabix is the UK’s number one breakfast cereal brand and our football activity will benefit the entire cereal category. With the on-pack promotion available across several channels and customers, we’re giving cereal a voice during the summer months, which will put us in a strong position ahead of the key back to school period.”
Weetabix is helping to nurture grassroots football as the lead partner of The Football Associations’ girl’s participation programme, "Weetabix Wildcats", which helps girls aged 5-11 who want to get involved with football. Weetabix is working with Wildcats to help them learn more about the importance of breakfast and make healthy, tasty choices.
It is also title partner of the Football Association Wales Trust grassroots girls’ football initiative, "Huddle, powered by Weetabix".
TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.
After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.
Boasting a remarkable +389 per cent CAGR over the past two financial years, the brand continues to disrupt the wellness space with innovative products that meet the needs of the modern consumer. In line with TRIP's commitment to quality and taste, these gummies are vegan-friendly, contain no added sugar, and deliver a delicious, juicy Wild Berry flavour experience worthy of their Great Taste award-winning heritage.
Magnesium is fast becoming one of the most talked-about wellness ingredients, with over 1 billion views of the #magnesium tag on Tiktok3 as people seek natural ways to manage fatigue and improve their overall well-being. This surge in popularity is partly fueled by recent trends like the “sleepy girl mocktail,” which combines magnesium and tart cherry juice as a pre-bedtime ritual, and wider recognition of its numerous health benefits, including:
Supporting the normal functioning of the nervous system
Promoting normal energy-yielding metabolism
Helping to reduce tiredness and fatigue
TRIP's Magnesium Gummies are designed to seamlessly integrate into consumers' daily wellness routines, whether as a standalone supplement or in combination with the brand's popular Mindful Blend drinks.
Olivia Ferdi, TRIP Founder, says, “I launched TRIP to help people find their calm in the everyday chaos - with a focus on authentically functional and uniquely delicious products that people love. Building on our mission & Following the overwhelming success of our Mindful Blend drinks, we recognised a growing demand from our community asking us for ways to incorporate new and powerful ingredients into their daily routines.
"We pride ourselves on innovation and expertise crafting the highest quality functional ingredients into award winning delicious formats. We wanted to offer our customers even more ways to find calm in their busy lifestyles, and our new gummies provide just that - a tasty and convenient option for those wanting the health benefits of magnesium without compromising on flavour or quality.”
Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.
Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.
Flavours are a key factor in motivating adult smokers to transition, with the Royal College of Physicians recommending a variety of options to support quit-smoking efforts. ELFBAR 4-in-1 gives smokers flavour flexibility and serves as an alternative to single-use vapes, building on the brand's portfolio of reusable products available since 2022.
Offering two vaping modes, ELFBAR 4-in-1 provides up to 2,400 puffs in Normal Mode while Economy Mode extends usage up to 3,200 puffs for a longer vaping experience at a lower power level.
One push of a button switches between the two modes, and the device displays when Economy Mode is active.
ELFBAR 4-in-1 has a twist mechanism for quick and easy flavour changes. With four 2ml prefilled pods, its e-liquid lasts four times longer than its single-use counterpart, meaning fewer refills for more convenience and better cost efficiency.
Once empty, the pods can be replaced.
The device features a display that indicates the remaining power of its long lasting 1500mAh battery. Its sleek, pocket-friendly design makes for easy portability, and the battery can be recharged via Type-C USB.
Advanced Mesh Coil Maximises Flavour
ELFBAR 4-in-1 pods are equipped with an advanced QUAQ MESH coil, designed to enhance flavour and reduce e-liquid waste during atomisation, ensuring that every drop is utilised effectively.
“For millions of UK adult smokers and former smokers who adopt vaping as an alternative, flavours are crucial," said Chris Kader, head of PR and communications for ELFBAR in the UK. "ELFBAR 4-in-1 serves as a practical and economical replacement for single-use vapes, prioritising a diverse flavour selection that supports smokers in their transition.”
ELFBAR 4-in-1 comes in 16 editions, including Pineapple Edition, Fruits Edition, and Blueberry Edition, each containing mixed flavours. Additionally, there are eight single-flavour 4-in-1 options to choose from, including Watermelon Ice, Blueberry Sour Raspberry and Cherry Ice.
Replaceable pods are available in pairs containing 20 mg/ml (two per cent) nicotine-strength e-liquid and available in 16 flavours, including ELFBAR favourites like Blueberry Sour Raspberry, Pineapple Ice, and Lemon Lime.
Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.
Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.
The new PMP expands the Space Raiders portfolio. Worth £25m, the Space Raiders range includes Space Raiders 40p PMPs, the UK’s number one best-value singles PMP, as well as existing £1.25 PMPs: Beef and Pickled Onion.
“At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand,” said Stuart Graham, Head of Convenience and Impulse. “The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.
This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.
As part of the collaboration, Maison Ferrand, producers of Planteray Rum, have also used ADRIATICO Amaretto casks to age their Barbados Single Cask Rum from 2017. This will be the first time that a rum has been matured in an ex-amaretto cask and approximately 1,500 bottles will be released.
"It was essential to have a very intense rum to complement the intensity of the amaretto," said Fannie Thibaud, Head of Creation and Experimentation at Maison Ferrand. "Amaretto is quite sweet, so we needed a rum that was more tannic and structured to achieve a nicely balanced palate. Additionally, the almond and sweet orange notes pair perfectly with the coffee and toasted flavours of the Fiji rum, with slightly animalistic notes that further enhance the marriage of these spirits.”
Jean-Robert Bellanger, Co-Founder of ADRIATICO Amaretto, says: “We are thrilled to collaborate with such a famous rum producer for our fourth limited edition expression. Planteray is a leader in the rum category, producing original blends and single-cask rums from around the world. We found that the Planteray Fijian Rum Casks enhanced ADRIATICO Roasted Amaretto beautifully. We decided to trade our ADRIATICO Roasted Amaretto casks with the founder of Planteray, Alexandre Gabriel, so that he could age his Barbados Single Cask Rum in our Amaretto casks and so that we could use his rum casks to age our Amaretto, creating a fantastic limited edition rum and amaretto. The result is a cosy amaretto with hints of spices and strength.”