Leading cereal brand Weetabix has announced its second annual Weetabix Women in Engineering Day.
Set to be held on 11 October at its headquarters in Burton Latime for female Year 10 students from surrounding schools, the event provides a unique opportunity to learn more about careers in engineering from professionals working within the company.
This is to help inspire more women into the field, provide informational resources and practical demonstrations on what is required, and promote further diversity and inclusion within the industry, the brand said.
On the day, students will be given exclusive insight into the Weetabix brand from key spokespeople, as well as the role that engineering plays in delivering its range of familiar tasty, nutritious breakfast products. A tour will also be given around one of the Weetabix plants for firsthand experience, highlighting engineering as a viable career option for women after leaving school.
“We’re delighted to invite year 10 students to Weetabix to understand the engineering careers available,” Christine Bryanton, senior early careers advisor at Weetabix said.
“Creating new opportunities for young people to train, develop and thrive within the sector is a point of pride for us, and especially when it comes to inspiring more women into a field that is typically associated with men.
“We look forward to welcoming everyone on the day – and potentially some new Weetabix engineers in the future!”
The Weetabix Women in Engineering Day forms part of the company’s longer-term strategy to boost interest in engineering and manufacturing fields. While there may not be an immediate increase in applications, the goal of the event is to inspire and encourage more female students to consider engineering as a future career option.
Evie Elliott
Evie Elliott, Weetabix engineer, who recently completed the level 3 Weetabix Engineering Apprenticeship programme and has now moved into a multiskilled role with the company, said: “I had only heard good things about the Weetabix Apprenticeship programme before I applied, and after speaking to some apprentices at a careers fair, decided that it was the right path for me.
“It's a great motivator to earn whilst you learn in an industry and trade you care about, as well as in a company who accepts you for who you are. After carrying out the four years of training, I am now working as a multiskilled engineer primarily performing planned and preventative maintenance in our Weetbix plants.”
Alongside its Women in Engineering event, Weetabix regularly attends career events at local schools to inform students on the Weetabix apprenticeship programme and early careers available.
