Wepa launches new eco-friendly toilet paper Feel Good

Wepa UK, leading supplier of private label paper products, has unveiled a new eco-friendly toilet paper, Feel Good.

Designed to meet the needs of today’s environmentally conscious consumer, Feel Good marks the company’s first foray into manufacturing and supplying its own brand in the UK.

Available from mid-May (RRP £4.45), each pack will contain nine naturally soft, bright white toilet rolls, made from 100 per cent recycled materials.

Complete with a vibrant green paper wrap that is guaranteed to stand out on shelf, Feel Good is manufactured from the highest-grade recycled paper including waste office paper, magazines, and even retail catalogues. The paper outer can also be recycled alongside other household waste.

“Today’s consumer is savvier than ever when it comes to making sustainable purchasing decisions and toilet roll is no exception,” Carl Mitchell, sales director at WEPA UK, said.

“We identified a gap in the market for a high quality, eco-friendly toilet paper that’s kind to your wallet and the environment, while delivering that all important strength and softness that shoppers are seeking.

“Feel Good is perfectly placed to meet these needs, enabling retailers to drive sales from the category, while giving consumers the option to shop more sustainably at a reasonable price.”

Feel Good will be manufactured at Wepa’s Bridgend facility in South Wales, with materials sourced from European suppliers.

The launch will be supported by a comprehensive marketing programme including trade and consumer PR, and social media activity across Facebook and Instagram including competitions and giveaways.