Werther's Original is expanding its range with the launch of Werther’s Original Chocolate Covered Caramels. Combining the rich, buttery taste of Werther's caramel with the smoothness of milk chocolate, Werther's Original Chocolate Covered Caramels will be rolling into bargain stores now with further listings to follow.
Caramel has shown the strongest growth as a flavour in the sugar category over the last 12 months, growing at +18.3 per cent YA in value sales . In addition, chocolate caramel sweets are outperforming category growth at +20 per cent YoY . As the leading traditional sweet brand , Werther’s Original is well positioned to tap into this demand with its new premium offering and drive growth within the category.
"We know that caramel remains a popular flavour within the sugar category and chocolate covered caramels are also seeing growth,” commented Andy Mutton, Managing Director at Storck UK. “Our latest NPD is set to drive excitement within the category, appealing not just to our existing, loyal customer base but also bringing new consumers into the category.”
Available in 14x 100g shelf-ready packaging at RSP £1.25, Werther's Original Chocolate Covered Caramels will be supported by in-store promotions, digital campaigns and social media activations to drive awareness and trial of the new product.
