West Cornwall Pasty Co. unwraps its Christmas classic

Authentic Cornish pasty brand, West Cornwall Pasty Co. (WCPCo) is bringing back the festive cheer across the nation with the much-anticipated return of its limited-edition Christmas Dinner Pasty.

WCPCo’s Christmas classic, an indulgent festive treat, is a pasty with all the trimmings; succulent chunks of turkey, sliced Cornish potatoes, sweet parsnips, tangy cranberries, crispy bacon, fragrant stuffing, and even brussels sprouts, all lovingly tied up in West Cornwall Pasty Co’s signature, Cornish, hand-crimped and flaky pastry.

Available across OOH and convenience, the Christmas Dinner pasty will be a welcome return for retailers. Last year’s edition was a notable festive food-to-go sales success, with over 16,000 pasties sold across the UK during its short run.

The limited-edition Christmas Dinner Pasty will be supported by at-fixture POS, store posters and social media activity.

“We are delighted to bring back our Christmas Dinner Pasty after such a successful run in 2022," said Ross Richardson, Brand Manager for WCPCo. "Our retailers and customers alike have been very vocal about how our indulgent winter treat is fast becoming a Christmas classic. We have high hopes for even more festive pasty cheer this year!”

Operators can stock up on the WCPCo’s Christmas Dinner pasty by contacting the Fresh Food For Now Company sales team on 0116 236 1640 or email hello@foodfornow.co.uk.