Skip to content
Search
AI Powered
Latest Stories

Westons Cider announces £2 million more for carbon reduction roadmap

Westons Cider announces £2 million more for carbon reduction roadmap

Westons Cider has announced details of a £2 million investment to enhance its fruit pressing capacity, while using the latest technology to reduce overall energy consumption, as part of the producer’s mission to reduce its carbon footprint.


WC101

The significant investment will see two state-of-the-art cider presses installed at its Herefordshire mill, enabling Westons to keep pace with demand following a record year in which Westons Cider became the UK’s fastest growing off trade cider producer.

Running entirely off renewable energy sources, and 20 per cent more efficient than the current on-site presses, the new technology represents a significant step towards the company’s target of reducing its carbon emissions by 46 per cent by 2030.

The installation of the new presses, set to begin in May, will enable Westons Cider to press around 30 per cent more fruit in the coming harvest when compared to the 2022 season.

“Our world-renowned ciders are currently experiencing huge growth, with more than one bottle of our bestselling Henry Westons Vintage now sold every second in the UK. This investment will mean we can fulfil increasing demand while protecting the rural environment,” explained Giles Goodwin, Production Manager at Westons Cider.

“Not only will we reduce our own on-site emissions, but we’ll be able to support more growers across Herefordshire and the neighbouring counties of Gloucestershire and Worcestershire. What’s more, by expanding our capacity, we’ll be able to take more fruit from established orchards, helping to prevent trees being grubbed up and preserving nature throughout the region.

“As a business we’re committed to working towards a more sustainable future. We recently celebrated our 140th anniversary and it’s our ambition to be here in another 140 years working gently with the countryside.”

BW 030

The project is the latest in a long line of measures introduced by Westons Cider to reduce the business’s carbon output. Last year, the company invested in a £3 million canning line to improve its recyclable packaging capabilities and reduce the need to transport cider elsewhere.

The cider maker also sends its pomace, left behind during the pressing process, to a local anaerobic digestor where it’s converted into food-grade CO2 used to carbonate its much-loved ciders including Henry Westons and Stowford Press. The programme removes the need for CO2 to be delivered from further afield and 10,000 road miles from within its supply chain.

“And we’re not stopping there,” added Darryl Hinksman, Head of Business Development. “We are currently running feasibility studies on CO2 recovery from our fermentation tanks. If we succeed, we’ll be able to capture CO2, that would otherwise have been released into the atmosphere, and repurpose this to carbonate our ciders.”

Run by the fourth generation of the Weston family, Westons Cider also produces Old Rosie, Rosie’s Pig and distributes Veltins German Pilsener in the UK.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less