Skip to content
Search
AI Powered
Latest Stories

Westons Cider to distribute Lowlander Botanical Beer in UK

Lowlander Botanical Beer has announced a new distribution partnership with Westons Cider.

Westons will take on all sales and distribution responsibilities for the Lowlander range of beers in the UK from 1 February.


The family owned cider business, which owns Stowford Press and Henry Westons brands, said they will be working with partners as part of their strategic plan to accelerate its long term growth.

“We are delighted to partner with Lowlander and bring their premium range of botanically brewed beers to a wider audience in the UK – in Lowlander we see many synergies with our own business – absolute focus on quality, independent and committed to sustainability,” said Helen Thomas, managing director of Westons.

Lowlander, founded in Holland in 2016 by Frederik Kampman, produces a highly regarded range of beers brewed with botanicals.

Frederik Kampman and Andrew Coates, Lowlander Country Manager UK, said: "We look forward to working closely with Westons Cider to bring our fantastic beers to a wider group of UK consumers and customers.

“Our shared passion for natural ingredients full of flavour makes Westons Cider the perfect partner to help us achieve our ambitious goals in the UK and build upon our existing base of quality listings across bars, restaurants and premium retail such as Eurostar, Harvey Nichols, Bayley & Sage, New World Trading Company and Moxy Hotels.”

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less