Trivento, the leading Argentine wine brand, has launched a new European campaign, "Savour the Sobremesa" , which relates to the Argentinian ritual of inviting friends to relax after a meal, where conversation flows like a good wine that wants you to stay at the table for longer (Sobremesa = on the table).
Consumers will be encouraged to “stay, sip, savour” in the new video campaign which launched in March.
“Sobremesa is all about building deeper connections with our loved ones, living in the present, cherishing the little moments, and talking about the big things," said Preety Johl, Senior Marketing Manager for Trivento at VCT Europe, says: In Argentina people live much more in the moment, taking time and lingering at the table for longer. This campaign seeks to convey the warmth, personality and conviviality of Argentina for Trivento in a truly authentic way.
“Trivento has had a phenomenal growth journey, having sustained the No. 1 Red Wine SKU status for a number of years, whilst consistently winning quality awards, and this new campaign will consolidate its identity further as we head towards an even more exciting future.”
The Trivento Sobremesa Video On Demand campaign, with 30 and 20 second videos live across ITV X, Channel 4 and Sky, is live from 17 March – 30 April, across the key season of Easter, and is forecast to be viewed over 5.7m times, targeting premium wine shoppers across ITVX, All4 and Sky channels.
Trivento is now #7 in Top Ten wine brands, worth £125 million in RSV, and Trivento Reserve Malbec remains the No.1 Red wine in the UK.
